The focus of this confirmatory research was on consumer attitudes towards the sustainability of fashion brands and how these attitudes influence their purchasing decisions. The aim was to explore if the gap between attitudes and purchasing behaviour was present within Croatian consumers to the...

This research investigates the attitudes and behaviors of Generation Z university students in the UAE towards sustainable fashion using a local college in Abu Dhabi as the study population. The literature review highlights a potential gap between the sustainability claims of Generation Z and...

Propositions in favor of biophysical environmental sustainability have proliferated governance, business and academic debates globally. Initiatives promoting consumer health and environmental preservation have been epitomised through production and marketing of green products. However, the...