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International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
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Ausgewählte Fragestellungen im internationalen Marketing
Feuerhake, Christian (ed.); Kramer, Jost W. (contributor) - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003976411
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Auf welchen Wegen mit Marken wachsen? : Markendialog Februar 2007
Lips, Peter (revision) - 2007
Persistent link: https://www.econbiz.de/10003555441
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Interdisciplinary approaches to product design, innovation, & branding in international marketing
Swan, K. Scott (contributor); Swan, Scott (ed.) - 2012 - First ed.
Persistent link: https://www.econbiz.de/10009626743
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Global brand strategy : world-wise marketing in the age of branding
Steenkamp, Jan-Benedict E. M. - 2017
Persistent link: https://www.econbiz.de/10011523442
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Fashion brand internationalization : opportunities and challenges
Jin, Byoungho (ed.); Cedrola, Elena (ed.) - 2016
This book provides a comprehensive view on the internationalization of fashion brands, offering academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. This book takes a critical look at the...
Persistent link: https://www.econbiz.de/10011484531
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Essays on international brand positioning and brand communication
Bruno, Pascal - 2014
Persistent link: https://www.econbiz.de/10010392250