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Markenpolitik : Markenwirkungen - Markenführung - Markencontrolling
Baumgarth, Carsten - 2008 - 3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003456546
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Prozess- und Kundenorientierung : Analyse - Konzeption - Umsetzung
Schimanofsky, Werner - 1999
Persistent link: https://www.econbiz.de/10001408570
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Research frontiers on the international marketing strategies of Chinese brands
Hu, Zuohao (ed.); Chen, Xi (ed.); Yang, Zhilin (ed.) - 2017
Persistent link: https://www.econbiz.de/10011433932
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Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3rd ed
Persistent link: https://www.econbiz.de/10011479597
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The brand marketing book : creating, managing, and extending the value of your brand
Marconi, Joe - 2000
into trouble -- Brand "personality" and extension positioning : a brand marketing casebook -- A crash course in brand … marketing -- Brand marketing : today and tomorrow …Internationally respected marketing consultant Joe Marconi shows how to build a "value-added" brand in today …
Persistent link: https://www.econbiz.de/10011479614
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Handbook of research on strategic retailing of private label products in a recovering economy
Gómez-Suárez, Mónica (ed.);  … - 2016
labels in specific markets -- Fair trade and innovation in the shopping channel : NGOs'marketing strategies as retailers of …
Persistent link: https://www.econbiz.de/10011485739
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Winning in service markets : success through people, technology and strategy
Wirtz, Jochen - 2017
-- Applying the 4 PS of marketing to services -- Developing service products and brands -- Distributing services through physical … and electronic channels -- Service pricing and revenue management -- Service marketing communications -- Managing the …
Persistent link: https://www.econbiz.de/10011474353
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Markenbotschafter - Erfolg mit Corporate Influencern : Überblick, Strategie, Praxis, Tools
Hoffmann, Kerstin - 2020 - 1. Auflage
Hinter jedem Unternehmen stehen Beschäftigte, die es repräsentieren, ihm ein Gesicht geben. Sie prägen dessen Wahrnehmung in der Öffentlichkeit, denn Aussenstehende sprechen ihnen oft Insiderwissen, ein besonderes Urteilsvermögen und Glaubwürdigkeit zu. Wie Unternehmen Beschäftigte als...
Persistent link: https://www.econbiz.de/10012138638
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Ethical branding and marketing : cases and lessons
Gringarten, Hagai (ed.); Fernández-Calienes, Raúl (ed.) - 2019
Persistent link: https://www.econbiz.de/10012013943
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The invisible brand : marketing in the age of automation, big data, and machine learning
Ammerman, William - 2019
"Marketers are harnessing the enormous power of AI to drive unprecedented results. The world of marketing is undergoing … major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of … campaigns, all in real time. What's next? A complete transformation of marketing as we know it, where machines themselves design …
Persistent link: https://www.econbiz.de/10011999243