The marketing of tourist destinations requires continuous strategic planning and decision making. 'The Branding of … of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into …

that can guide destination marketing and branding activities for both, the brand identity and the consumer-based brand … marketing management and consumer behavior. The author gained international practical experience working for Destination … Marketing and Management Organizations (DMOs). His research interests include destination marketing & branding, visitor …