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Marketing store brands and manufacturer brands : role of referent and expert power in merchandising decisions
Chimhundu, Ranga - In: The journal of brand management : an international journal 23 (2016) 5, pp. 24-40
Persistent link: https://www.econbiz.de/10011565273
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A cross-lagged analysis of the reciprocal effects of perceived value and retail brand equity
Weindel, Julia; Swoboda, Bernhard - In: Marketing : ZFP ; journal of research and management 38 (2016) 2, pp. 92-104
Persistent link: https://www.econbiz.de/10011566850
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The role of customer loyalty as a brand extension purchase predictor
Martinelli, Elisa; Belli, Alex; Marchi, Gianluca - In: The international review of retail, distribution and … 25 (2015) 2, pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
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Does PDO/PGI labels contribute to consumers' intention to buy premium private labels products? : an empirical survey
Martinelli, Elisa; De Canio, Francesca - In: Advances in National Brand and Private Label Marketing …, (pp. 37-45). 2018
Persistent link: https://www.econbiz.de/10013276247
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Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van; Breugelmans, Els; Breiner, Florian - In: Journal of marketing 88 (2024) 3, pp. 88-109
Persistent link: https://www.econbiz.de/10014582919