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~subject:"Markenführung"
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Markenführung
Agribusiness
12,680
Markenartikel
8,120
Brand
8,104
Brand management
5,274
Agro-industry
4,566
Agroindustrie
4,563
Consumer behaviour
4,327
Konsumentenverhalten
4,317
Markenimage
3,328
Brand image
3,303
Agricultural and Food Policy
2,325
Marketing
1,433
Farm Management
1,363
Beziehungsmarketing
1,289
Relationship marketing
1,289
Agricultural Finance
1,135
Agriculture
1,084
Crop Production/Industries
1,051
International Relations/Trade
1,049
Landwirtschaft
1,039
Food Consumption/Nutrition/Food Safety
1,027
Theorie
937
Theory
937
Food industry
910
Ernährungsindustrie
897
Demand and Price Analysis
892
China
862
Production Economics
833
Livestock Production/Industries
767
Community/Rural/Urban Development
758
Industrial Organization
752
USA
672
United States
651
Environmental Economics and Policy
612
Supply chain
609
Deutschland
607
Lieferkette
598
Germany
574
Agrarpolitik
542
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2,513
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875
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Article
4,058
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1,208
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5
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3,639
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3,639
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385
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385
Graue Literatur
116
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116
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104
Arbeitspapier
89
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89
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80
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78
Sammelwerk
78
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52
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52
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50
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34
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33
Fallstudie
33
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23
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13
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12
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11
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11
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10
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9
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9
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6
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6
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6
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4
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4
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4
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4
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3
Fallstudiensammlung
3
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2
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2
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2
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2
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English
4,943
German
328
French
6
Polish
2
Russian
1
Swedish
1
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Keller, Kevin Lane
23
Baumgarth, Carsten
21
De Chernatony, Leslie
20
Fournier, Susan
20
Phau, Ian
20
Sarkar, Abhigyan
18
Burmann, Christoph
17
Melewar, T. C.
17
Esch, Franz-Rudolf
16
Fetscherin, Marc
16
Dawes, John
15
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Diamantopoulos, Adamantios
13
Guzman, Francisco
13
Japutra, Arnold
13
Rahman, Zillur
13
Steenkamp, Jan-Benedict E. M.
13
Kapferer, Jean-Noël
12
Loureiro, Sandra Maria Correia
12
Romaniuk, Jenni
12
Ko, Eunju
11
Sattler, Henrik
11
Schmidt, Holger J.
11
Sharp, Byron
11
Trinh, Giang
11
Veloutsou, Cleopatra
11
Bruhn, Manfred
10
Christodoulides, George
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Sreejesh, S.
10
Uggla, Henrik
10
Foroudi, Pantea
9
Gupta, Suraksha
9
Han, Heesup
9
Khamitov, Mansur
9
Koll, Oliver
9
Kumar, Vikas
9
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Springer Fachmedien Wiesbaden
9
NetLibrary, Inc
7
Gesellschaft zur Erforschung des Markenwesens
6
Information Resources Management Association
5
Books on Demand GmbH <Norderstedt>
2
Haufe-Lexware GmbH & Co. KG
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Verlag Dr. Kovač
2
American Marketing Association
1
Brandsboard e.V.
1
Chambre de commerce et d'industrie de Paris
1
Economist Intelligence Unit <London>
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Brand Conference <11., 2016, Bradford>
1
Goethe-Universität Frankfurt am Main
1
Harvard Graduate School of Business Administration
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Institute of Practitioners in Advertising <London>
1
Interbrand
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <4, 2011, Berlin>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Internationaler Markentag <3, 2009, Wien>
1
Internationales Design Zentrum Berlin
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <12, 2008, Berlin>
1
Markendialog <15, 2011, Berlin>
1
Markendialog <17., 2013, Berlin>
1
Markendialog <8, 2004, Frankfurt, Main>
1
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Published in...
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Journal of business research : JBR
246
The journal of brand management : an international journal
241
The journal of product & brand management
194
Journal of retailing and consumer services
141
European journal of marketing : EJM
56
Psychology & marketing
49
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Journal of strategic marketing
38
Marketing intelligence & planning
37
Journal of marketing communications
34
Marketing letters : a journal of research in marketing
33
SpringerLink / Bücher
32
International journal of hospitality management
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
Journal of marketing
29
European journal of marketing
28
Industrial marketing management : the international journal for industrial and high-tech firms
28
The journal of consumer marketing
28
Journal of the Academy of Marketing Science
27
Brands and branding
26
Business horizons
26
Journal of fashion marketing and management
26
Journal of international consumer marketing
26
Journal of marketing management : MM
26
International journal of consumer studies
25
Journal of promotion management : JPM
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Cogent business & management
23
International journal of advertising : the review of marketing communications
23
The IUP journal of brand management : IJBRM
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
International journal of market research
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
International marketing review
21
Journal of retailing
21
Journal of consumer research : JCR ; an interdisciplinary journal
20
Qualitative market research : an international journal
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
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ECONIS (ZBW)
5,271
Showing
1
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of
5,271
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date (oldest first)
1
The governance of quality : the case of the agrifood
brand
names
Fernández Barcala, Marta
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003379971
Saved in:
2
Brands and food-related decision making in the laboratory : how does food branding affect acute consumer choice, reference, and intake behaviours? : a systematic review of recent e...
Boyland, Emma J.
;
Christiansen, Paul
- In:
Journal of agricultural & food industrial organization
13
(
2015
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10011415789
Saved in:
3
Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
4
Brand
and price : key signals when opening a franchise outlet
Calderon-Monge, Esther
;
Huerta-Zavala, Pilar
- In:
Journal of promotion management : JPM
21
(
2015
)
4
,
pp. 416-431
Persistent link: https://www.econbiz.de/10011433399
Saved in:
5
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
6
Brand
naming : sound symbolism,
brand
preference and
brand
performance
Duduciuc, Alina
;
Ivan, Loredana
- In:
Studies and scientific researches / Economics edition / …
20
(
2014
),
pp. 169-176
Persistent link: https://www.econbiz.de/10011339605
Saved in:
7
The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
Saved in:
8
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell
Brand
Mills, Scott
;
Patterson, Anthony
;
Quinn, Lee
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
Saved in:
9
International expansion of brands by realization of co-branding strategy
Grębosz, Magdalena
;
Otto, Jacek
- In:
Journal of economics & management
14
(
2013
),
pp. 77-87
Persistent link: https://www.econbiz.de/10010339301
Saved in:
10
Strategic importance of "
brand
" in tourism and hotel industry
Glavor, Kate
;
Koncul, Niko
- In:
Zagreb international review of economics & business
15
(
2012
)
2
,
pp. 79-86
Persistent link: https://www.econbiz.de/10010340614
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