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The impact of fit measures on the consumer evaluation of new co-branded products
Bouten, Lisanne M.; Snelders, Dirk; Hultink, Erik J. - In: The journal of product innovation management : an … 28 (2011) 4, pp. 455-469
Persistent link: https://www.econbiz.de/10009160948
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Product intelligence : its conceptualization, measurement and impact on consumer satisfaction
Rijsdijk, Serge A.; Hultink, Erik J.; Diamantopoulos, … - In: Journal of the Academy of Marketing Science 35 (2007) 3, pp. 340-356
Persistent link: https://www.econbiz.de/10003531752
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Product intelligence : its conceptualization, measurement and impact on consumer satisfaction
Rijsdijk, Serge A. (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003415077
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The use of communication activities in the development of small to medium-sized enterprise brands
Centeno, Edgar; Hart, Susan - In: Marketing intelligence & planning 30 (2012) 2, pp. 250-265
Persistent link: https://www.econbiz.de/10009570956
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The five phases of SME brand-building
Centeno, Edgar; Hart, Susan; Dinnie, Keith - In: The journal of brand management : an international journal 20 (2012/13) 6, pp. 445-457
Persistent link: https://www.econbiz.de/10009766389