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Impact of brand-building activities and retailer-based brand equity on retailer brand communities
Samu, Sridhar; Lyndem, Preeti Krishnan; Litz, Reginald A. - In: European journal of marketing : EJM 46 (2012) 11/12, pp. 1581-1607
Persistent link: https://www.econbiz.de/10009707875
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Cause marketing communications : consumer inference on attitudes towards brand and cause
Samu, Sridhar; Wymer, Walter - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1333-1353
Persistent link: https://www.econbiz.de/10010414766
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The influence of cause marketing associations on product and cause brand value
Wymer, Walter; Samu, Sridhar - In: International journal of nonprofit and voluntary sector … 14 (2009) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10003819437
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Contextual and competitive interference : inhibition or facilitation?
Kumar, Anand; Besharat, Ali; Lindsey, Charles; … - In: Journal of advertising : official publication of the … 43 (2014) 3, pp. 228-243
Persistent link: https://www.econbiz.de/10010408869