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The effect of brand credibilit...
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Markenführung
China
34
Consumer behaviour
33
Konsumentenverhalten
33
Lieferantenmanagement
17
Supplier relationship management
17
Social network
12
Soziales Netzwerk
12
Brand management
11
Dienstleistungsqualität
10
Service quality
10
Business network
9
Confidence
9
Lieferkette
9
Supply chain
9
Unternehmensnetzwerk
9
Vertrauen
9
Customer satisfaction
8
Kundenzufriedenheit
8
Beziehungsmarketing
7
Distribution channel
7
Firm performance
7
Marketing
7
Relationship marketing
7
Unternehmenserfolg
7
Vertriebsweg
7
Brand image
6
Institutional economics
6
Institutionenökonomik
6
Markenimage
6
B-to-B-Marketing
5
Business-to-business marketing
5
E-commerce
5
Electronic Commerce
5
Inter-firm cooperation
5
Transaction costs
5
Transaktionskosten
5
Unternehmenskooperation
5
Internet marketing
4
Online retailing
4
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11
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Yang, Zhilin
9
Hu, Zuohao
4
Wang, Xuehua
3
Chen, Xi
2
Chan, S Fiona
1
Chow, Cheris W. C.
1
Fang, Xiang
1
Hu, Jing
1
Jiang, Ling
1
Jiang, Qingyun
1
Ju, Xuenan
1
Li, Yongqiang
1
Liu, Xin
1
Luk, Chung-leung
1
O'Connor, Neale G.
1
Wang, Sijun
1
Wang, Xiaoyu
1
Wang, Yonggui
1
Zhang, Chuang
1
Zhang, Yang
1
Zhuang, Guijun
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China perspectives series
2
Research frontiers on the international marketing strategies of Chinese brands
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Journal of electronic commerce research : JECR
1
Journal of global marketing
1
Psychology & marketing
1
The journal of product & brand management
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ECONIS (ZBW)
11
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1
The effects of corporate-brand credibility, perceived corporate-brand origin, and self-image congruence on purchase intention : evidence from China's auto industry
Li, Yongqiang
;
Wang, Xuehua
;
Yang, Zhilin
- In:
Journal of global marketing
24
(
2011
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10008987051
Saved in:
2
Research frontiers on the international marketing strategies of Chinese brands
Hu, Zuohao
(
ed.
);
Chen, Xi
(
ed.
);
Yang, Zhilin
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011433932
Saved in:
3
Main topics and research framework of Chinese firms' international branding strategies
Hu, Zuohao
;
Yang, Zhilin
- In:
Research frontiers on the international marketing …
,
(pp. 1-16)
.
2017
Persistent link: https://www.econbiz.de/10011529652
Saved in:
4
Development and main contents of international branding research
Ju, Xuenan
;
Hu, Zuohao
;
Yang, Zhilin
- In:
Research frontiers on the international marketing …
,
(pp. 17-38)
.
2017
Persistent link: https://www.econbiz.de/10011529654
Saved in:
5
Challenges in gaining supply chain competitiveness : supplier response strategies and determinants
O'Connor, Neale G.
;
Yang, Zhilin
;
Jiang, Ling
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 138-151
Persistent link: https://www.econbiz.de/10011887318
Saved in:
6
Customer's perceived benefits of interacting in a virtual brand community in China
Wang, Yonggui
;
Chan, S Fiona
;
Yang, Zhilin
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10009766323
Saved in:
7
The role of brand image congruity in Chinese consumers' brand preference
Hu, Jing
;
Liu, Xin
;
Wang, Sijun
;
Yang, Zhilin
- In:
The journal of product & brand management
21
(
2012
)
1
,
pp. 26-34
Persistent link: https://www.econbiz.de/10009519766
Saved in:
8
Brand loyalty versus store loyalty : consumers' role in determining dependence structure of supplier-retailer dyads
Zhang, Chuang
;
Zhuang, Guijun
;
Yang, Zhilin
;
Zhang, Yang
- In:
Journal of business-to-business marketing
24
(
2017
)
2
,
pp. 139-160
Persistent link: https://www.econbiz.de/10011735914
Saved in:
9
Power distance belief and brand personality evaluations
Wang, Xuehua
;
Wang, Xiaoyu
;
Fang, Xiang
;
Jiang, Qingyun
- In:
Journal of business research : JBR
84
(
2018
),
pp. 89-99
Persistent link: https://www.econbiz.de/10011802786
Saved in:
10
Does service employee arrogance discourage sales of luxury brands in emerging economies?
Wang, Xuehua
;
Chow, Cheris W. C.
;
Luk, Chung-leung
- In:
Psychology & marketing
30
(
2013
)
10
,
pp. 918-933
Persistent link: https://www.econbiz.de/10010198486
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