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White boxes + gray markets
Eagle, Lynne C.
;
Bulmer, Sandy
;
Blair, Rachel
-
2004
Persistent link: https://www.econbiz.de/10002543615
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IMC, brand communications and corporate cultures : client/advertising agency coordination and cohesion
Eagle, Lynne
;
Kitchen, Phil
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1999
Persistent link: https://www.econbiz.de/10001373595
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Product placement in old and new media : examining the evidence for concern
Eagle, Lynne C.
;
Dahl, Stephan
- In:
Journal of business ethics : JOBE
147
(
2018
)
3
,
pp. 605-618
Persistent link: https://www.econbiz.de/10011798901
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