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~subject:"Markenführung"
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Markenführung
Consumer behaviour
74
Konsumentenverhalten
74
Marketing theory
50
Marketingtheorie
50
Marketing
46
Marketing management
41
Marketingmanagement
41
Theorie
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Theory
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Beziehungsmarketing
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Relationship marketing
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Marktforschung
21
Internationales Marketing
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International marketing
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Market research
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Multinationales Unternehmen
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USA
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Welt
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World
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Lieferantenmanagement
11
Supplier relationship management
11
United States
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Vereinigte Staaten
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Naresh K. Malhotra
10
Russell W. Belk
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Transnational corporation
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Personality psychology
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Persönlichkeitspsychologie
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Scientific method
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Wissenschaftliche Methode
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B-to-B-Marketing
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Business-to-business marketing
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Corporate Social Responsibility
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Corporate social responsibility
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Digitale Dienste
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Emerging economies
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Schwellenländer
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Strategisches Management
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English
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Sheth, Jagdish N.
4
Berthon, Pierre R.
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Birnik, Andreas
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Birnik, Anna-Karin
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Holbrook, Morris B.
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Sciarrino, JoAnn
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Business horizons
1
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing theory and practice
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Legends in consumer behavior
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ECONIS (ZBW)
4
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Marketing applications : branding, communications, and strategy
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505798
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2
Leveraging the virtuous circle of brand and the extended self
Sciarrino, JoAnn
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 147-148
Persistent link: https://www.econbiz.de/10010357882
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3
The branding challenges of Asian manufacturing firms
Birnik, Andreas
;
Birnik, Anna-Karin
;
Sheth, Jagdish N.
- In:
Business horizons
53
(
2010
)
5
,
pp. 523-532
Persistent link: https://www.econbiz.de/10008655730
Saved in:
4
B2B branding in emerging markets : a sustainability perspective
Sheth, Jagdish N.
;
Sinha, Mona
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011422752
Saved in:
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