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~subject:"Markenführung"
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Markenführung
Mittlerer Osten
8
Middle East
7
United Arab Emirates
6
Vereinigte Arabische Emirate
6
Brand management
5
Nordafrika
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North Africa
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International business
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Internationale Geschäftsbeziehungen
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MENA countries
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MENA-Staaten
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Marketing
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Brand image
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India
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Management
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Crisis management
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Customer perceived value
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Emerging markets
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Entrepreneurs
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Entrepreneurship
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Entrepreneurship approach
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Halal marketing
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Hotel industry
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Hotellerie
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Indien
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Islam
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Islamic index
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MENA
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Promotion criteria
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Publications
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Relevance gap
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Saudi Arabia
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Saudi-Arabien
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Balakrishnan, Melodena Stephens
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Kerr, Greg
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Branded spaces : experience enactments and entanglements
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Management research review
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Managing in uncertain times
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ECONIS (ZBW)
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Protecting from brand burn during times of crisis : Mumbai 26/11 ; a case of the Taj Mahal Palace and Tower Hotel
Balakrishnan, Melodena Stephens
- In:
Management research review
34
(
2011
)
12
,
pp. 1309-1333
Persistent link: https://www.econbiz.de/10009425987
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2
Jumeirah Group : stay different
Balakrishnan, Melodena Stephens
-
2012
Persistent link: https://www.econbiz.de/10011456278
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3
The 4D model of place brand management
Balakrishnan, Melodena Stephens
;
Kerr, Greg
- In:
Branded spaces : experience enactments and entanglements
,
(pp. 31-42)
.
2013
Persistent link: https://www.econbiz.de/10010127222
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