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~subject:"Markenführung"
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Markenführung
Marketing
31,327
Social Web
20,360
Social web
20,357
Consumer behaviour
6,564
Konsumentenverhalten
6,412
Online-Marketing
6,329
Internet marketing
6,253
Marketingmanagement
4,114
Marketing management
3,892
Deutschland
2,945
Relationship marketing
2,933
Beziehungsmarketing
2,903
Theorie
2,758
Theory
2,744
Social media
2,587
Germany
2,580
marketing
2,579
Soziales Netzwerk
2,547
Brand management
2,500
Social network
2,353
Electronic Commerce
2,311
Viral marketing
2,304
Virales Marketing
2,298
social media
2,143
E-commerce
2,047
USA
1,993
Internet
1,923
United States
1,823
Web 2.0 technologies
1,735
Web 2.0-Technologien
1,734
Digitalisierung
1,615
Digitization
1,530
Online-Handel
1,523
Online retailing
1,520
Werbung
1,373
Strategisches Management
1,355
Management
1,316
Innovation
1,302
Advertising
1,269
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Undetermined
1,375
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289
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Article
1,889
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587
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5
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Article in journal
1,662
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1,662
Aufsatz im Buch
221
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71
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68
Sammelwerk
68
Aufsatzsammlung
60
Thesis
49
Graue Literatur
48
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48
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38
Fallstudie
38
Arbeitspapier
23
Guidebook
23
Ratgeber
23
Working Paper
23
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17
Lehrbuch
14
Conference paper
12
Konferenzbeitrag
12
Textbook
11
Conference proceedings
8
Reprint
7
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6
Einführung
4
Bibliografie
3
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3
Glossar enthalten
3
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3
Sammlung
3
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2
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2
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2
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2
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2,219
German
257
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5
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Melewar, T. C.
14
Loureiro, Sandra Maria Correia
12
Gázquez-Abad, Juan Carlos
11
Burmann, Christoph
10
Cova, Bernard
10
Kunkel, Thilo
9
Martínez-López, Francisco J.
9
Rita, Paulo
9
Veloutsou, Cleopatra
9
Hajli, Nick
8
Hollebeek, Linda D.
8
Bang, Nguyen
7
Botzenhardt, Florian
7
Bronnenberg, Bart J.
7
Ko, Eunju
7
Kucharska, Wioleta
7
Adeola, Ogechi
6
Bruhn, Manfred
6
Dessart, Laurence
6
Esch, Franz-Rudolf
6
Filieri, Raffaele
6
Foroudi, Pantea
6
Füller, Johann
6
Haverila, Kai
6
McLaughlin, Caitlin
6
Mogaji, Emmanuel
6
Ozuem, Wilson
6
Pätzmann, Jens
6
Ranfagni, Silvia
6
Teichmann, Julia
6
Theobald, Elke
6
Vrontis, Demetris
6
Wiedmann, Klaus-Peter
6
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
5
Bredikhina, Nataliya
5
Christodoulides, George
5
Harrigan, Paul
5
Hinson, Robert
5
Johnen, Marius
5
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Springer Fachmedien Wiesbaden
14
American Marketing Association
3
Fachhochschule Reutlingen / European School of Business
3
NetLibrary, Inc
3
De Gruyter Oldenbourg
2
National Bureau of Economic Research
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Winter Academic Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Autohaus Buch und Formular
1
Bauhaus-Universität Weimar
1
Bauhaus-Universitätsverlag Weimar
1
Edward Elgar Publishing
1
European Travel Commission
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Haufe-Lexware GmbH & Co. KG
1
Information Resources Management Association
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Logos Verlag Berlin
1
Markendialog <13, 2009, Berlin>
1
Palgrave Macmillan <Firma>
1
Projekt Verlag
1
Rossijskij Gosudarstvennyj Torgovo-Ėkonomičeskij Universitet / Saratovskij Institut (Filial)
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Tectum Verlag
1
Universität Hannover / Institut für Marketing & Management
1
Verlag Dr. Kovač
1
Verlag Franz Vahlen
1
Vserossijskaja Naučno-Praktičeskaja Konferencija Problemy Razvitija Marketingovoj Dejatelʹnosti v Rossii <2007, Saratow>
1
Walter de Gruyter Inc.
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
World Tourism Organization
1
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Published in...
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Journal of business research : JBR
115
The journal of product & brand management
66
The journal of brand management : an international journal
60
Journal of retailing and consumer services
54
International journal of internet marketing and advertising : IJIMA
52
SpringerLink / Bücher
34
Journal of promotion management : innovations in planning and applied research
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of marketing management : MM
22
Business horizons
21
Journal of marketing communications
21
Marketing intelligence & planning
21
International journal of advertising : the review of marketing communications
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Springer eBook Collection
19
Tourism management : research, policies, practice
19
Journal of marketing
18
Journal of internet commerce
17
Journal of strategic marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of fashion marketing and management
15
Psychology & marketing
14
Asia Pacific journal of marketing and logistics
13
Cogent business & management
13
Marketing theory
13
Journal of promotion management : JPM
12
Technological forecasting & social change : an international journal
12
European Sport management quarterly : ESMQ
11
European journal of marketing : EJM
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of global marketing
11
Springer Proceedings in Business and Economics
11
Innovatives Markenmanagement
10
International journal of consumer studies
10
International journal of contemporary hospitality management
10
Qualitative market research : an international journal
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of hospitality management
9
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Source
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ECONIS (ZBW)
2,468
EconStor
6
USB Cologne (EcoSocSci)
4
RePEc
3
Showing
1
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10
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2,481
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date (newest first)
date (oldest first)
1
The emergence and impact of consumer brand empowerment in online social networks : a proposed ontology
Boyd, D. Eric
;
Clarke, Theresa B.
;
Spekman, Robert E.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 516-531
Persistent link: https://www.econbiz.de/10010423854
Saved in:
2
New
marketing
strategies the facebook
Achmedov, R. S.
- In:
Economics : the strategy and practice : ESP
(
2014
)
4
,
pp. 73-80
Persistent link: https://www.econbiz.de/10010492494
Saved in:
3
How can our tweets go viral? : point-process modelling of brand content
Zadeh, Amir Hassan
;
Sharda, Ramesh
- In:
Information & management : the internat. journal of …
59
(
2022
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013255731
Saved in:
4
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
5
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
6
Social impact theory : an examination of how immediacy operates as an influence upon social media interaction in Facebook fan pages
Perez-Vega, Rodrigo
;
Waite, Kathryn
;
O'Gorman, Kevin
- In:
The marketing review
16
(
2016
)
3
,
pp. 299-321
Persistent link: https://www.econbiz.de/10011597016
Saved in:
7
Marketing
through Instagram influencers : the impact of number of followers and product divergence on brand attitude
Veirman, Marijke de
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 798-828
Persistent link: https://www.econbiz.de/10011799729
Saved in:
8
Brand Community
Marketing
: Grundlagen, Erfolgsfaktoren und Anwendungsmöglichkeiten
Strübi, Silvio
-
2012
Persistent link: https://www.econbiz.de/10009706558
Saved in:
9
Is small the new big? : size effects on TV stations' social network communication
Förster, Kati
;
Rohn, Ulrike
- In:
Journal of media business studies
10
(
2013
)
4
,
pp. 21-39
Persistent link: https://www.econbiz.de/10010233180
Saved in:
10
Self as brand and brand as self : a 2x2 dimension conceptual model of self-branding in the digital economy
Hu, Lingshu
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 355-370
Persistent link: https://www.econbiz.de/10012549666
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