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An empirical evaluation of a customer-based brand equity model and its managerial implications
Yu, Chunling; Zhao, Ping; Wang, Haizhong - In: Frontiers of business research in China : selected … 2 (2008) 4, pp. 553-570
Persistent link: https://www.econbiz.de/10003789660
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The differentiated impact of perceived brand competence type of brand extension evaluation
Wang, Haizhong; Liu, Di - In: Journal of business research : JBR 117 (2020), pp. 400-410
Persistent link: https://www.econbiz.de/10012286528
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Sorry seems to be the hardest word : consumer reactions to self-attributions by firms apologizing for a brand crisis
Yuan, Denghua; Cui, Geng; Lai, Lei - In: The journal of consumer marketing 33 (2016) 4, pp. 281-291
Persistent link: https://www.econbiz.de/10011523228
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Competition between foreign and domestic brands : a study of consumer purchases in China
Chan, Tsang-sing; Cui, Geng; Zhou, Nan - In: Journal of global marketing 22 (2009) 3, pp. 181-197
Persistent link: https://www.econbiz.de/10003871444
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M(art)worlds : consumer perceptions of how luxury brand stores become art institutions
Joy, Annamma; Wang, Jeff Jianfeng; Chan, Tsang-sing; … - In: Journal of retailing 90 (2014) 3, pp. 347-364
Persistent link: https://www.econbiz.de/10010408220