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Comparisons of media types and congruence in positioning of service brands
Blankson, Charles; Kalafatis, Stavros P.; Coffie, Stanley; … - In: The journal of product & brand management 23 (2014) 3, pp. 162-179
Persistent link: https://www.econbiz.de/10010393869
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The added value of brand alliances in higher education
Kalafatis, Stavros P.; Ledden, Lesley; Riley, Debra; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3122-3132
Persistent link: https://www.econbiz.de/10011507947
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Consumer perceptions of cobrands : the role of brand positioning strategie
Singh, Jaywant; Kalafatis, Stavros P.; Ledden, Lesley - In: Marketing intelligence & planning 32 (2014) 2, pp. 145-159
Persistent link: https://www.econbiz.de/10010364067
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The differential impact of brand equity on B2B co-branding
Kalafatis, Stavros P.; Remizova, Natalia; Riley, Debra; … - In: The journal of business & industrial marketing 27 (2012) 8, pp. 623-634
Persistent link: https://www.econbiz.de/10009672448
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Context effects in the evaluation of business-to-business brand alliances
Kalafatis, Stavros P.; Riley, Debra; Singh, Jaywant - In: Industrial marketing management : the international … 43 (2014) 2, pp. 322-334
Persistent link: https://www.econbiz.de/10010364517
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Congruence between positioning and brand advertising
Blankson, Charles; Kalafatis, Stavros P. - In: Journal of advertising research 47 (2007) 1, pp. 79-94
Persistent link: https://www.econbiz.de/10003609582