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Markenführung
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Miles, Morgan P.
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Evers, Uwana
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Harrigan, Paul
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Daly, Timothy
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Journal of business research : JBR
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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How well do AACSB, AMBA and EQUIS manage their brands?
Miles, Morgan P.
;
Grimmer, Martin
;
Franklin, Geralyn McClure
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 99-116
Persistent link: https://www.econbiz.de/10011459207
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2
Customer engagement with tourism social media brands
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 597-609
Persistent link: https://www.econbiz.de/10011643277
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3
Influencer marketing : brand control, commercial orientation and post credibility
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
17/18
,
pp. 1805-1831
Persistent link: https://www.econbiz.de/10012424277
Saved in:
4
Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, Tim
- In:
Journal of business research : JBR
88
(
2018
),
pp. 388-396
Persistent link: https://www.econbiz.de/10011869845
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