How well do AACSB, AMBA and EQUIS manage their brands?
Year of publication: |
2016
|
---|---|
Authors: | Miles, Morgan P. ; Grimmer, Martin ; Franklin, Geralyn McClure |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 34.2016, 1, p. 99-116
|
Subject: | Business education | Brand equity audit | Markenführung | Brand management | Betriebswirtschaftsstudium | Graduate business education | Markenimage | Brand image |
-
Motivating professional student behavior through a gamified personal branding assignment
Robson, Karen, (2019)
-
Brand personality and student consumerism towards higher education in Indonesia
Raharjo, Johnny Hadi, (2022)
-
Teaching international business via social media projects
Alon, Ilan, (2014)
- More ...
-
An exploratory study of the perceptions of AACSB International’s 2013 Accreditation Standards
Miles, Morgan P., (2015)
-
How well do AACSB, AMBA and EQUIS manage their brands?
Miles, Morgan P, (2016)
-
The effectiveness of life-cycle pricing for consumer durables
Grimmer, Martin, (2015)
- More ...