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~subject:"Markenführung"
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Markenführung
Advertising
37
Werbung
36
Consumer behaviour
32
Konsumentenverhalten
32
Advertising effects
27
Werbewirkung
27
Kreativität
12
Creativity
11
Brand image
9
Markenimage
9
Einzelhandel
8
Marketing
8
Retail trade
8
Brand
7
Brand management
7
Markenartikel
7
Customer satisfaction
6
Kundenzufriedenheit
6
Beziehungsmarketing
5
Kommunikation
5
Psychology of advertising
5
Relationship marketing
5
Werbepsychologie
5
Advertising planning
4
Experiment
4
Internet marketing
4
Marketing management
4
Marketingmanagement
4
Online-Marketing
4
Public relations
4
Schweden
4
Sweden
4
Viral marketing
4
Virales Marketing
4
Werbeplanung
4
Öffentlichkeitsarbeit
4
Coronavirus
3
Corporate Social Responsibility
3
Corporate social responsibility
3
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1
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English
7
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Dahlén, Micael
4
Rosengren, Sara
2
Törn, Fredrik
2
Bigné Alcañiz, J. Enrique
1
Eisend, Martin
1
Lange, Fredrik
1
Liljedal, Karina T.
1
Smith, Terry
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Thorbjørnsen, Helge
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ICORIA <17., 2018, Valencia>
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Springer Fachmedien Wiesbaden
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Advances in advertising research
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European Advertising Academy
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
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Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
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Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
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2
Revisiting the match-up hypothesis : effects of brand-incongruent celebrity endorsements
Törn, Fredrik
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 20-36
Persistent link: https://www.econbiz.de/10009671506
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3
Challenging consistency : effects of brand-incongruent communications
Törn, Fredrik
-
2009
Persistent link: https://www.econbiz.de/10003847084
Saved in:
4
Consumers' response to other consumers' participation in new product development
Liljedal, Karina T.
;
Dahlén, Micael
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 217-229
Persistent link: https://www.econbiz.de/10011852947
Saved in:
5
Marketing communications : a brand narrative approach
Dahlén, Micael
;
Lange, Fredrik
;
Smith, Terry
-
2010
Persistent link: https://www.econbiz.de/10003856512
Saved in:
6
Customer reactions to acquirer-dominant mergers and acquisitions
Thorbjørnsen, Helge
;
Dahlén, Micael
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 332-341
Persistent link: https://www.econbiz.de/10009406666
Saved in:
7
Multiple touchpoints in brand communication
Bigné Alcañiz, J. Enrique
(
ed.
);
Rosengren, Sara
(
ed.
)
-
ICORIA <17., 2018, Valencia>
-
2019
Persistent link: https://www.econbiz.de/10011950106
Saved in:
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