//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
In search of a surrogate for t...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenführung
Consumer behaviour
15
Konsumentenverhalten
15
Social Web
5
Social web
5
psychological ownership
5
Brand management
4
Beziehungsmarketing
3
Marketing management
3
Marketingmanagement
3
Relationship marketing
3
USA
3
United States
3
haptics
3
Experiment
2
Fundraising
2
Haptics
2
Integrated marketing communications
2
Internet marketing
2
Multi-channel measurement
2
Nonverbal communication
2
Online consumer behavior
2
Online-Marketing
2
Perception
2
Product
2
Product design
2
Produkt
2
Produktgestaltung
2
Social media marketing
2
Touch
2
Visualisierung
2
Visualization
2
Wahrnehmung
2
Web 2.0
2
Weight
2
identity
2
metaperception
2
Absolventen
1
Advertising
1
Arts
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
3
Author
All
Barger, Victor A.
2
Peck, Joann
2
Childers, Terry L.
1
Luangrath, Andrea Webb
1
Paltier, James W.
1
Payne, Elizabeth Manser
1
Published in...
All
Handbook of consumer psychology
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Textual paralanguage and its implications for marketing communications
Luangrath, Andrea Webb
;
Peck, Joann
;
Barger, Victor A.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 98-107
Persistent link: https://www.econbiz.de/10011771838
Saved in:
2
Omni-channel marketing, integrated marketing communications and consumer engagement : a research agenda
Payne, Elizabeth Manser
;
Paltier, James W.
;
Barger, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 185-197
Persistent link: https://www.econbiz.de/10011760808
Saved in:
3
Effects of sensory factors on consumer behavior : if it tastes, smells, sounds, and feels like a duck, then it must be a ...
Peck, Joann
;
Childers, Terry L.
- In:
Handbook of consumer psychology
,
(pp. 193-219)
.
2008
Persistent link: https://www.econbiz.de/10003716173
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->