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Comorbidity of compulsive buying and brand addiction : An examination of two types of addictive consumption
Mrad, Mona; Cui, Charles Chi - In: Journal of business research : JBR 113 (2020), pp. 399-408
Persistent link: https://www.econbiz.de/10012230512
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Brand addiction : exploring the concept and its definition through an experiential lens
Cui, Charles Chi; Mrad, Mona; Hogg, Margaret K. - In: Journal of business research : JBR 87 (2018), pp. 118-127
Persistent link: https://www.econbiz.de/10011866558
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Brand addiction : conceptualization and scale development
Mrad, Mona; Cui, Charles Chi - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1938-1960
Persistent link: https://www.econbiz.de/10011773799
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Does brand love lead to brand addiction?
Minh T. H. Le - In: Journal of marketing analytics : JMA 11 (2023) 1, pp. 57-68
Persistent link: https://www.econbiz.de/10014250034
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Investigating the causes and consequences of addiction to high-tech brands
El Hajjar, Samer; Kaskas, Mariam; Tlaiss, Salma - In: Technology analysis & strategic management 34 (2022) 8, pp. 974-987
Persistent link: https://www.econbiz.de/10013412616
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Brand love and brand addiction and their effects on consumers' negative behaviors
Junaid, Muhammad; Fetscherin, Marc; Hussain, Khalid; … - In: European journal of marketing 56 (2022) 12, pp. 3227-3248
Persistent link: https://www.econbiz.de/10013457429
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Is brand addiction important to persuade Islamic consumers in order to repurchase luxury products?
Meijani, Mitra; Rousta, Alireza; Jamshidi, Dariyoush - In: South Asian journal of marketing 4 (2023) 2, pp. 93-109
addiction has been a new topic in luxury repurchasing. The information reported in the literature regarding the effectiveness of … brand addiction is insufficient and controversial. This research aimed to assess the role of brand addiction in Islamic …. Findings - According to the uniqueness theory, the authors completed that brand addiction and consumer relationships are …
Persistent link: https://www.econbiz.de/10014424525
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Determinants of loyalty toward Booking.com brand
da Silva e Cruz, Raquel; da Ascensão Marques, Alzira Maria - In: The international journal of management science and … (2014) 11, pp. 96-124
Relations "customer - supplier" are increasingly more valuable and less consistent, especially in the online context. In this sense, the supplier seeks to make a website visitor into a satisfied customer and a satisfied customer into a loyal customer as a condition to become more competitive....
Persistent link: https://www.econbiz.de/10010355720
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Brands as substitutes for the need for touch in online shopping
González-Benito, Óscar; Martos-Partal, Mercedes; San … - In: Journal of retailing and consumer services 27 (2015), pp. 121-125
Persistent link: https://www.econbiz.de/10011388101
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How to reduce perceived risk when buying online : the interactions between intangibility, product knolwedge, brand familarity, privacy and security concerns
Nepomuceno, Marcelo Vinhal; Laroche, Michel; Richard, … - In: Journal of retailing and consumer services 21 (2014) 4, pp. 619-629
Persistent link: https://www.econbiz.de/10010388516