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~subject:"Markenführung"
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Markenführung
Beziehungsmarketing
82
Relationship marketing
82
Marketing management
41
Marketingmanagement
41
Consumer behaviour
40
Konsumentenverhalten
40
Kundenwert
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Customer value
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Theorie
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Theory
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Marktforschung
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United States
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Indien
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India
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Marketingforschung
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Marketing
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Marketing theory
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Marketingtheorie
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Brand management
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Measurement
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Messung
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Performance measurement
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Performance-Messung
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Customer satisfaction
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Kundenmanagement
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Kundenzufriedenheit
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B-to-B-Marketing
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Business-to-business marketing
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Emerging economies
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International marketing
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Internationales Marketing
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Schwellenländer
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Customer integration
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Kumar, V.
13
Gupta, Shaphali
2
Baker, Andrew M.
1
Borah, Sourav Bikash
1
Chang, Yaping
1
Christodoulopoulou, Angeliki
1
Cohen, Greg S.
1
Donthu, Naveen
1
Fuxman, Leonora
1
Greene, Mallik
1
Gupta, Suraksha
1
Hewett, Kelly
1
Jayachandran, Satish
1
Kaufman, Peter
1
Khan, Huda
1
Kumar, Binay
1
Li, You
1
Mahmoud, Ali B.
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Mohr, Iris
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Pansari, Anita
1
Paulich, Brianna JeeWon
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Rajan, Bharath
1
Ramani, Girish
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Saboo, Alok R.
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Shah, Denish
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Sharma, Amalesh
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Yan, Jun
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of international marketing
2
Journal of marketing research : JMR
2
Journal of the Academy of Marketing Science
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of world business : JWB
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ECONIS (ZBW)
13
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1
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
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2
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
3
Sustainability as corporate culture of a brand for superior performance
Gupta, Suraksha
;
Kumar, V.
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 311-320
Persistent link: https://www.econbiz.de/10009771799
Saved in:
4
Sustainability and branding : an integrated perspective
Kumar, V.
;
Christodoulopoulou, Angeliki
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 6-15
Persistent link: https://www.econbiz.de/10010359386
Saved in:
5
Brand licensing : what drives royalty rates?
Jayachandran, Satish
;
Kaufman, Peter
;
Kumar, V.
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 108-122
Persistent link: https://www.econbiz.de/10009793049
Saved in:
6
Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.
;
Donthu, Naveen
;
Kumar, V.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
Saved in:
7
Evaluating the impact of social media activities on human brand sales
Saboo, Alok R.
;
Kumar, V.
;
Ramani, Girish
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 524-541
Persistent link: https://www.econbiz.de/10011596859
Saved in:
8
Global customer engagement
Gupta, Shaphali
;
Pansari, Anita
;
Kumar, V.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011848792
Saved in:
9
Getting more likes : the impact of narrative person and brand image on customer-brand interactions
Chang, Yaping
;
Li, You
;
Yan, Jun
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1027-1045
Persistent link: https://www.econbiz.de/10012153432
Saved in:
10
Ritualization : a strategic tool to position brands in international markets
Sharma, Amalesh
;
Kumar, V.
;
Borah, Sourav Bikash
- In:
Journal of international marketing
25
(
2017
)
2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011709603
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