The purpose of this study is to systematically review the city branding literature to provide an explicated and organized view and highlight further research opportunities. In that sense, the articles published on "city branding" and "city marketing" between 1988 and 2014 were explored via...

In the world that we live in today not much emphasis is given to understand the difference between what is 'real' and what is 'reel.' People have taken the statement, 'if you have it, flaunt it' very seriously and even if it means flaunting with the same poise and elegance a Louis Vuitton...