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~subject:"Markenführung"
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Markenführung
preferences
782
Consumer behaviour
556
Konsumentenverhalten
549
Preferences
456
Viral marketing
339
Virales Marketing
336
Word-of-mouth
258
Memory
252
Präferenztheorie
223
Theory of preferences
212
word-of-mouth
206
memory
196
consumer choice
186
Experiment
185
Theorie
154
Consumer choice
144
Theory
140
Beziehungsmarketing
119
Relationship marketing
119
Customer satisfaction
111
Social Web
109
Social web
109
Brand image
106
Kundenzufriedenheit
106
Markenimage
104
Brand management
93
Service quality
87
Dienstleistungsqualität
83
Internet marketing
77
Online-Marketing
74
Entscheidung
68
Decision
67
Satisfaction
64
Verhaltensökonomik
63
Behavioral economics
60
Brand
58
Markenartikel
55
Vertrauen
54
Confidence
53
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Online availability
All
Undetermined
63
Free
15
Type of publication
All
Article
92
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
90
Aufsatz in Zeitschrift
90
Aufsatz im Buch
2
Book section
2
Conference paper
2
Konferenzbeitrag
2
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
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Language
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English
93
Author
All
Timiras, Laura Catalina
3
Loureiro, Sandra Maria Correia
2
Melewar, T. C.
2
Oppong, Peter Kwasi
2
Wymer, Walter
2
Abbas, Jawad
1
Addae, Matilda
1
Adelekan, Saidi Adedeji
1
Akrout, Houcine
1
Aksehirli, Zeynep
1
Al-Shuaili, Ahmed Hamed
1
Alatalo, Sari
1
Alcántara-Pilar, Juan Miguel
1
Ameen, Nisreen
1
Amelia, Maria Veronica
1
An, Jake
1
Anesbury, Zachary
1
Anglada-Tort, Manuel
1
Appiah, Dominic
1
Arnold, Todd
1
Arzaqi, Zam
1
Augusto, Mário Gomes
1
Aydın, Hatice
1
Bacik, Radovan
1
Bakeshloo, Khashayar Afshar
1
Balaji, M. S.
1
Balboni, Bernardo
1
Bathula, Hanoku
1
Beise-Zee, Rian
1
Botelho, Delane
1
Brasel, S. Adam
1
Breazeale, Mike
1
Bridges, Eileen
1
Broderick, Amanda J.
1
Buttle, Francis A.
1
Carneiro-da-Cunha, Julio Araujo
1
Casidy, Riza
1
Cervera-Taulet, Amparo
1
Chahal, Hardeep
1
Chakravarty, Rishi
1
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Journal of business research : JBR
6
The journal of product & brand management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of retailing and consumer services
4
Psychology & marketing
4
Journal of marketing communications
3
Journal of marketing management : MM
3
Studies and scientific researches / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
3
Asia Pacific journal of marketing and logistics
2
Journal of international food & agribusiness marketing
2
The journal of brand management : an international journal
2
African journal of business and economic research : AJBER
1
Agribusiness : an international journal
1
Cogent business & management
1
Corporate reputation review
1
Decision
1
Dissertation Series CentER
1
Electronic commerce research
1
Entrepreneurship and post-pandemic future
1
Ethics, social responsibility and sustainability in marketing
1
Eurasian business review
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing
1
Global business and finance review
1
IIMS journal of management science
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International business and economics research journal
1
International journal of advertising : the review of marketing communications
1
International journal of business innovation and research : IJBIR
1
International journal of business performance management
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of production economics
1
International journal of services technology and management
1
International journal of wine business research : IJWBR
1
Journal for global business advancement : JGBA
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of business ethics : JOBE
1
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ECONIS (ZBW)
93
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1
Language and gender influence on the consumer’s choice of branded meat attributes
Pelser, Theuns
;
Groenewald, Anita
;
Prinsloo, Hein
- In:
International business and economics research journal
13
(
2014
)
2
,
pp. 259-274
Persistent link: https://www.econbiz.de/10010362825
Saved in:
2
Conceptualising the influence of the cultural orientation of Latin Americans on consumers' choice of US brands
Gaur, Sanjaya Singh
;
Bathula, Hanoku
;
Valcarcel Diaz, …
- In:
European business review : EBR ; the official journal …
27
(
2015
)
5
,
pp. 477-494
Persistent link: https://www.econbiz.de/10011443126
Saved in:
3
Why i buy what i buy? : the dynamics of brand awareness on consumers’ choice
Olanipekun, Ojo James
;
Adelekan, Saidi Adedeji
- In:
Entrepreneurship and post-pandemic future
,
(pp. 73-86)
.
2022
Persistent link: https://www.econbiz.de/10013204891
Saved in:
4
(Un)deservingness distinctions impact envy subtypes : implications for brand attitude and choice
Ferreira, Kirla
;
Botelho, Delane
- In:
Journal of business research : JBR
125
(
2021
),
pp. 89-102
Persistent link: https://www.econbiz.de/10012494046
Saved in:
5
The effects of the online and offline purchase environment on consumer choice of familiar and unfamiliar brands
Saini, Yvonne K.
;
Lynch, John G.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 702-705
Persistent link: https://www.econbiz.de/10011597037
Saved in:
6
Consumer choices among service brands offering ethical attributes
Bridges, Eileen
;
Schramm, Mary
;
Roy, Abhik
- In:
The service industries journal
39
(
2019
)
15/16
,
pp. 1167-1189
Persistent link: https://www.econbiz.de/10012207460
Saved in:
7
Effect of consumers' personality on store brand choice in grocery stores : insights from France and Germany
Winter, Sophie T.
;
Grebitus, Carola
- In:
Journal of international food & agribusiness marketing
31
(
2019
)
4
,
pp. 400-416
Persistent link: https://www.econbiz.de/10012181003
Saved in:
8
Revealing attention : how eye movements predict brand choice and moment of choice
Martinovici, Ana
-
2019
Persistent link: https://www.econbiz.de/10012144834
Saved in:
9
Brand Presence in Decision-Making Involving Decoys
Kubalová, Radka
;
Klepek, Martin
- In:
Market : review for marketing theory and practice
34
(
2022
)
1
,
pp. 9-24
Persistent link: https://www.econbiz.de/10013335995
Saved in:
10
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
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