//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Introduction
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenführung
Wirtschaftsgeschichte
23,945
Economic history
23,469
Wirtschaft
20,414
Volkswirtschaft
12,815
Economy
12,342
Price
9,557
Preis
9,429
Theorie
8,787
Theory
8,599
Welt
8,171
World
8,130
Markenartikel
8,078
Brand
8,008
USA
7,819
Deutschland
7,708
United States
6,746
Geschichte
5,842
Wirtschaftspolitik
5,734
Consumer behaviour
5,673
Konsumentenverhalten
5,672
Trade
5,536
Brand management
5,358
Markt
5,239
Großbritannien
5,032
Market
5,032
International
5,026
trade
4,781
Economic policy
4,504
Germany
4,418
Wirtschaftswachstum
4,396
Handel
4,382
United Kingdom
4,354
Economic growth
4,162
Markenimage
3,361
Brand image
3,336
Money
3,259
Entwicklung
3,071
China
2,974
Economic development
2,926
more ...
less ...
Online availability
All
Undetermined
2,528
Free
879
Type of publication
All
Article
4,108
Book / Working Paper
1,241
Journal
5
Type of publication (narrower categories)
All
Article in journal
3,675
Aufsatz in Zeitschrift
3,675
Aufsatz im Buch
400
Book section
400
Graue Literatur
122
Non-commercial literature
122
Hochschulschrift
114
Arbeitspapier
94
Working Paper
94
Thesis
87
Collection of articles of several authors
83
Sammelwerk
83
Aufsatzsammlung
53
Conference paper
52
Konferenzbeitrag
52
Case study
36
Fallstudie
36
Reprint
34
Konferenzschrift
24
Conference proceedings
14
Handbook
12
Handbuch
12
Lehrbuch
12
Ratgeber
10
Guidebook
9
Textbook
9
Bibliografie
6
Bibliografie enthalten
6
Bibliography included
6
Company information
4
Firmeninformation
4
Mehrbändiges Werk
4
Multi-volume publication
4
Einführung
3
Fallstudiensammlung
3
Bildband
2
Collection of articles written by one author
2
Festschrift
2
Glossar enthalten
2
Glossary included
2
more ...
less ...
Language
All
English
5,002
German
354
French
6
Polish
2
Russian
1
Swedish
1
Author
All
Baumgarth, Carsten
23
Keller, Kevin Lane
23
De Chernatony, Leslie
20
Fournier, Susan
20
Phau, Ian
20
Burmann, Christoph
18
Sarkar, Abhigyan
18
Melewar, T. C.
17
Esch, Franz-Rudolf
16
Fetscherin, Marc
16
Dawes, John
15
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Diamantopoulos, Adamantios
13
Guzman, Francisco
13
Japutra, Arnold
13
Rahman, Zillur
13
Schmidt, Holger J.
13
Steenkamp, Jan-Benedict E. M.
13
Kapferer, Jean-Noël
12
Ko, Eunju
12
Loureiro, Sandra Maria Correia
12
Romaniuk, Jenni
12
Uggla, Henrik
12
Bruhn, Manfred
11
Sattler, Henrik
11
Sharp, Byron
11
Trinh, Giang
11
Veloutsou, Cleopatra
11
Christodoulides, George
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Sreejesh, S.
10
Ahlert, Dieter
9
Foroudi, Pantea
9
Gupta, Suraksha
9
Han, Heesup
9
Khamitov, Mansur
9
Koll, Oliver
9
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
9
NetLibrary, Inc
7
Gesellschaft zur Erforschung des Markenwesens
6
Information Resources Management Association
5
Books on Demand GmbH <Norderstedt>
2
Haufe-Lexware GmbH & Co. KG
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
National Bureau of Economic Research
2
Verlag Dr. Kovač
2
American Marketing Association
1
Brandsboard e.V.
1
Chambre de commerce et d'industrie de Paris
1
Economist Intelligence Unit <London>
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Brand Conference <11., 2016, Bradford>
1
Goethe-Universität Frankfurt am Main
1
Harvard Graduate School of Business Administration
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Institute of Practitioners in Advertising <London>
1
Interbrand
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <4, 2011, Berlin>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Internationaler Markentag <3, 2009, Wien>
1
Internationales Design Zentrum Berlin
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <12, 2008, Berlin>
1
Markendialog <15, 2011, Berlin>
1
Markendialog <17., 2013, Berlin>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
247
The journal of brand management : an international journal
234
The journal of product & brand management
195
Journal of retailing and consumer services
142
European journal of marketing : EJM
57
Psychology & marketing
50
Asia Pacific journal of marketing and logistics
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Journal of strategic marketing
39
Marketing intelligence & planning
38
SpringerLink / Bücher
36
Journal of marketing communications
34
Marketing letters : a journal of research in marketing
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
International journal of hospitality management
31
European journal of marketing
28
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of the Academy of Marketing Science
28
The journal of consumer marketing
28
Journal of marketing
27
Journal of marketing management : MM
27
Brands and branding
26
Business horizons
26
Journal of fashion marketing and management
26
Journal of promotion management : JPM
26
International journal of consumer studies
25
Journal of international consumer marketing
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
The IUP journal of brand management : IJBRM
24
Cogent business & management
23
International journal of advertising : the review of marketing communications
23
Journal of retailing
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
International marketing review
21
International journal of market research
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Qualitative market research : an international journal
20
International journal of retail & distribution management
19
more ...
less ...
Source
All
ECONIS (ZBW)
5,354
Showing
1
-
10
of
5,354
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Assessing the notion of
art
as a product : entrepreneurial marketing insights from the visual arts
Fillis, Ian
;
Lehman, Kim
;
Wickham, Mark
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
3
,
pp. 410-430
Persistent link: https://www.econbiz.de/10014506455
Saved in:
2
Does the
artist
's name influence the perceived value of an
art
work?
Hernando, Elisa
;
Campo, Sara
- In:
International journal of arts management
19
(
2017
)
2
,
pp. 46-58
Persistent link: https://www.econbiz.de/10011653662
Saved in:
3
Artist
brand
building : towards a spatial perspective
Sjöholm, Jenny
;
Pasquinelli, Cecilia
- In:
Arts marketing : an international journal ; AM
4
(
2014
)
1/2
,
pp. 10-24
Persistent link: https://www.econbiz.de/10010431510
Saved in:
4
Multi-stakeholder
brand
narratives : an analysis of the construction of artistic brands
Preece, Chloe
;
Kerrigan, Finola
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1207-1230
Persistent link: https://www.econbiz.de/10011405225
Saved in:
5
Artworks without names : an insight into the
market
for anonymous paintings
Radermecker, Anne-Sophie V. E.
- In:
Journal of cultural economics
43
(
2019
)
3
,
pp. 443-483
Persistent link: https://www.econbiz.de/10012303791
Saved in:
6
The importance of Austalian corporate
brand
and grape varietal wines : hedonic pricing in the British Columbia wine
market
Carew, Richard
;
Florkowski, Wojciech J.
- In:
Journal of wine economics
3
(
2008
)
2
,
pp. 194-204
Persistent link: https://www.econbiz.de/10003895729
Saved in:
7
An
artist
’s perceived value : development of a measurement scale
Hernando, Elisa
;
Campo, Sara
- In:
International journal of arts management
19
(
2017
)
3
,
pp. 33-47
Persistent link: https://www.econbiz.de/10011739405
Saved in:
8
Marketing artistic careers : Pablo Picasso as
brand
manager
Muñiz, Albert M.
;
Norris, Toby
;
Fine, Gary Alan
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 68-88
Persistent link: https://www.econbiz.de/10010344382
Saved in:
9
M(
art
)worlds : consumer perceptions of how luxury
brand
stores become
art
institutions
Joy, Annamma
;
Wang, Jeff Jianfeng
;
Chan, Tsang-sing
; …
- In:
Journal of retailing
90
(
2014
)
3
,
pp. 347-364
Persistent link: https://www.econbiz.de/10010408220
Saved in:
10
Art
as a means to recreate luxury brands' rarity and value
Chailan, Claude
- In:
Journal of business research : JBR
85
(
2018
),
pp. 414-423
Persistent link: https://www.econbiz.de/10011815586
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->