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~subject:"Markenführung"
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Markenführung
Consumer behaviour
38
Konsumentenverhalten
38
Sportmarketing
32
Sports marketing
32
Sport
29
Sports
29
Professional sports
24
Profisport
24
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Australien
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Beziehungsmarketing
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Arbeitsgruppe
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Brand image
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Customer satisfaction
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Freizeitverhalten
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Kundenzufriedenheit
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Funk, Daniel C.
9
Kunkel, Thilo
6
Doyle, Jason P.
3
Filo, Kevin
2
Hill, Brad
2
McDonald, Heath
2
Alexandris, Kostas
1
Athanas-Linden, Grace
1
Bredikhina, Nataliya
1
Du, James
1
Funk, Daniel
1
Grace, Debra
1
Hanlon, Clare
1
Heere, Bob
1
Hossack, Allison
1
Jordan, Jeremy S.
1
Kennedy, Heather
1
King, Ceridwyn
1
Ko, Yong Jae
1
Lock, Daniel
1
Robertson, Jonathan
1
Spaaij, Ramón
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Walker, Matthew
1
Westerbeek, Hans
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Journal of sport management : the official journal of the North American Society of Sport Management
3
Sport management review
3
International journal of sport management and marketing : IJSMM
1
Journal of marketing theory and practice
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Exploring sport brand development strategies to strengthen consumer involvement with the product : the case of the Australian A-League
Kunkel, Thilo
;
Doyle, Jason P.
;
Funk, Daniel C.
- In:
Sport management review
17
(
2014
)
4
,
pp. 470-483
Persistent link: https://www.econbiz.de/10010425628
Saved in:
2
The effect of league brand on the relationship between the team brand and behavioral intentions : a formative approach examining brand associations and brand relationships
Kunkel, Thilo
;
Funk, Daniel C.
;
Lock, Daniel
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 317-332
Persistent link: https://www.econbiz.de/10011771884
Saved in:
3
Dress for fit: an exploration of female activewear consumption
Zhou, Xiaochen
;
Hanlon, Clare
;
Robertson, Jonathan
; …
- In:
Sport management review
21
(
2018
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10011911342
Saved in:
4
The development and change of brand associations and their influence on team loyalty over time
Kunkel, Thilo
;
Doyle, Jason P.
;
Funk, Daniel C.
;
Du, James
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10011489217
Saved in:
5
Employee brand equity : scale development and validation
King, Ceridwyn
;
Grace, Debra
;
Funk, Daniel C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 268-288
Persistent link: https://www.econbiz.de/10009428111
Saved in:
6
Brand architecture, drivers of consumer involvement, and brand loyalty with professional sport leagues and teams
Kunkel, Thilo
;
Hill, Brad
;
Funk, Daniel C.
- In:
Journal of sport management : the official journal of …
27
(
2013
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10009777291
Saved in:
7
Exploring sport brand double jeopardy : the link between team market share and attitudinal loyalty
Doyle, Jason P.
;
Filo, Kevin
;
McDonald, Heath
;
Funk, …
- In:
Sport management review
16
(
2013
)
3
,
pp. 285-297
Persistent link: https://www.econbiz.de/10009787479
Saved in:
8
Exploring the role of brand trust in the relationship between brand associations and brand loyalty in sport and fitness
Filo, Kevin
;
Funk, Daniel C.
;
Alexandris, Kostas
- In:
International journal of sport management and marketing …
3
(
2008
)
1/2
,
pp. 39-57
Persistent link: https://www.econbiz.de/10003653576
Saved in:
9
Managing social media through crisis : a content analysis of Instagram posts before and during the COVID-19 pandemic
Kennedy, Heather
;
Bredikhina, Nataliya
;
Athanas-Linden, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 284-301
Persistent link: https://www.econbiz.de/10014475745
Saved in:
10
Brand community development through associated communities : grounding community measurement within social identity theory
Heere, Bob
;
Walker, Matthew
;
Yoshida, Masayuki
;
Ko, Yong Jae
- In:
Journal of marketing theory and practice
19
(
2011
)
4
,
pp. 407-422
Persistent link: https://www.econbiz.de/10009383562
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