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Signaling corporate social responsibility : third-party certification versus brands
Etile, Fabrice; Teyssier, Sabrina - In: The Scandinavian journal of economics 118 (2016) 3, pp. 397-432
Persistent link: https://www.econbiz.de/10011665473
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Inclusion as a component of CSR and a brand connection strategy
Laskin, Alexander V.; Kresic, Katie - In: Public relations for social responsibility : affirming …, (pp. 149-163). 2021
Persistent link: https://www.econbiz.de/10012587443
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"Kid tested, mother approved" : the relationship between advertising expenditures and "most-loved" brands
Kim, Kacy K.; Williams, Jerome D.; Wilcox, Gary B. - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 42-60
Persistent link: https://www.econbiz.de/10011547936
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When should private label brands endorse ethical attributes?
Bodur, H. Onur; Tofighi, Maryam; Grphmann, Bianca - In: Journal of retailing 92 (2016) 2, pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
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"Obviously in the cool group they wear designer things" : a social practice theory perspective on children's consumption
Nairn, Agnès; Spotswood, Fiona - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1460-1483
Persistent link: https://www.econbiz.de/10011409417
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Brand social responsibility : conceptualization, measurement, and outcomes
Grohmann, Bianca; Bodur, H. Onur - In: Journal of business ethics : JOBE 131 (2015) 2, pp. 375-399
Persistent link: https://www.econbiz.de/10011393260
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The role of brand schemas, information transparency, and source of message on apparel brands' social responsibility communication
Bhaduri, Gargi; Ha-Brookshire, Jung E. - In: Journal of marketing communications 23 (2017) 3, pp. 293-310
Persistent link: https://www.econbiz.de/10011705500
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Brand associations : the value of ability versus social responsibility depends on consumer goals
Johnson, Zachary S.; Lee, Yun Jung; Ashoori, Minoo Talebi - In: The journal of brand management : an international journal 25 (2018) 1, pp. 27-37
Persistent link: https://www.econbiz.de/10011874902
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Journal of Brand Management : year end review 2018
Powell, Shaun M. - In: The journal of brand management : an international journal 25 (2018) 6, pp. 494-499
Persistent link: https://www.econbiz.de/10011962800
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Effects of brand community social responsibility : roles of collective self-esteem and altruism
Zhou, Zhimin; Wang, Yucheng; Zheng, Yaqin; Liu, ShiXiong - In: The journal of brand management : an international journal 30 (2023) 4, pp. 347-366
Persistent link: https://www.econbiz.de/10014326928