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The break of brand exclusivity in Brazilian credit card acquiring : effects and markup-cost decomposition in a price dispersion setting
Garber, Gabriel; Nakane, Márcio Issao - 2015
Persistent link: https://www.econbiz.de/10011521995
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The break of brand exclusivity in Brazilian credit card acquiring : effects and markup-cost decomposition in a price dispersion setting
Garber, Gabriel; Nakane, Márcio Issao - 2015
Persistent link: https://www.econbiz.de/10011304814
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An empirical investigation of brand resilience through disclosure of negative information : a consumer preference perspective
Almestarihi, Ra'd; Rundle-Thiele, Sharyn; Wright, Owen; … - In: International journal of business excellence 13 (2017) 3, pp. 299-317
Persistent link: https://www.econbiz.de/10011857511
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Airline co-branded credit cards : an application of the theory of planned behavior
Wang, Stephen W.; Hsu, Maxwell K. - In: Journal of air transport management 55 (2016), pp. 245-254
Persistent link: https://www.econbiz.de/10011547876
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Cognitive dissonance as an effect of indulging on credit
Dugar, Anurag; Shreshtha, Mani; Jain, Rishabh - In: Paradigm : the journal of Institute of Management Technology 18 (2014) 2, pp. 155-166
Persistent link: https://www.econbiz.de/10011759691
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The brand report card
Keller, Kevin Lane - In: Financial Times handbook of management, (pp. 452-456). 2001
Persistent link: https://www.econbiz.de/10002988429
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Impact of materialism on impulsive buying : mediating role of credit card use and brand loyalty
Rashid, Muhammad Anwar; Islam, Talat; Malik, Muhammad Uzair - In: Pakistan economic and social review : incorporating the … 57 (2019) 1, pp. 23-46
Persistent link: https://www.econbiz.de/10012305987
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From private label to co-branded credit card : an assessment of the impact of a change in value proposition over customer value perception and company value capture
Meirelles, Dimária Silva e; D’Andrea, Daniel - In: Journal of financial services marketing 26 (2021) 1, pp. 52-65
Persistent link: https://www.econbiz.de/10012487183
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The Impact of Co-Branded Credit Cards on Customer Loyalty
Zhao, Nan; Gopalakrishnan, Arun; Narasimhan, Chakravarthi - 2021
We study how adopting co-branded credit cards affects customers’ behavioral loyalty with the brand in the context of the airline industry. Specifically, we explore three dimensions of loyalty that may be affected: the amount of money spent on the airline, loyalty-points redemption, and...
Persistent link: https://www.econbiz.de/10013233706
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Consumer brands as collateral : opportunities for asset-based lenders
Sherman, Gerald; Fine, Michael; Gurwitz, Jonathan - In: Commercial lending review 24 (2009) 6, pp. 15-47
Persistent link: https://www.econbiz.de/10003932767