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A brand hegemony rejection explanation for digital piracy
Jütte, Espen; Olson, Erik L. - In: European journal of marketing 56 (2022) 5, pp. 1512-1531
Persistent link: https://www.econbiz.de/10013350974
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Benchmarking desired corporate brand image in relation to stakeholders : a managerial perspective
Anisimova, Tatiana - In: Qualitative market research : an international journal 17 (2014) 4, pp. 441-463
Persistent link: https://www.econbiz.de/10010430657
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Brand orientation and brand values in retail banking
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1007-1029
Persistent link: https://www.econbiz.de/10010194419
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The senses in anthropological and marketing research : investigating a consumer-brand ritual holistically
Malefyt, Timothy de Waal - In: Journal of business anthropology 4 (2015) 1, pp. 5-30
The study of the senses encompasses a range of approaches from the social sciences and humanities. Anthropology, in particular, turns our attention away from previous considerations of the senses as biologically determined and universally fixed, to more interactive, adaptable and fluid concepts...
Persistent link: https://www.econbiz.de/10011485423
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Multi-tiered private labels portfolio strategies : effects on consumer behavior
Vázquez Casielles, Rodolfo; Cachero-Martínez, Silvia - In: Journal of marketing channels : ... distribution … 25 (2018) 1/2, pp. 36-46
Persistent link: https://www.econbiz.de/10012119162
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Understanding branded flash mobs : the nature of the concept, stakeholder motivations, and avenues for future research
Grant, Philip Stanley - In: Journal of marketing communications 22 (2016) 4, pp. 349-366
Persistent link: https://www.econbiz.de/10011612585
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The impact of the digital revolution in the development of market and communication strategies for the luxury sector (fashion luxury)
Escobar Rios, Andrea - In: Central European business review : CEBR 5 (2016) 2, pp. 17-36
Persistent link: https://www.econbiz.de/10011668055
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The effects of product fit and brand fit on memory retention for brand alliances : when less is more : evidence from Chinese firms
Norman, Andrew T. - In: International journal of management and marketing … 9 (2016) 1, pp. 13-28
Persistent link: https://www.econbiz.de/10011551967
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Study of foreign branded dairy products in Vietnam
Nguyen Hai Ninh - In: Vietnam's socio-economic development : a social science … 85 (2016), pp. 51-68
Persistent link: https://www.econbiz.de/10011531993
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Measuring the impact of branded alcohol advertising and price on brand versus segment consumption
Terblanche-Smit, Marlize; Du Preez, Ronel; Van der … - In: International business and economics research journal 13 (2014) 6, pp. 1515-1523
Persistent link: https://www.econbiz.de/10011281037