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~subject:"Markenführung"
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Markenführung
Consumer behaviour
82,001
Konsumentenverhalten
79,521
Tourismus
20,828
Tourism
20,824
Israel
11,151
Theorie
10,553
Theory
10,361
Youth
9,231
Relationship marketing
9,043
Beziehungsmarketing
9,011
Jugendliche
8,974
Brand management
7,693
USA
7,286
Tourismuswirtschaft
7,278
Tourism industry
7,263
Brand image
7,014
Markenimage
6,961
United States
6,585
Deutschland
6,534
Customer satisfaction
6,102
Kulturelle Identität
5,919
Kundenzufriedenheit
5,916
Online-Handel
5,478
Online retailing
5,466
Cultural identity
5,366
Germany
5,329
Social Web
5,098
Social web
5,093
Service quality
4,650
Online-Marketing
4,630
Internet marketing
4,623
Dienstleistungsqualität
4,579
Brand
4,286
Markenartikel
4,274
Urlaubsverhalten
4,229
Holiday behaviour
4,222
Einzelhandel
4,155
Retail trade
4,115
Welt
4,024
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22
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22
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21
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9
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6
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329
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Phau, Ian
33
Loureiro, Sandra Maria Correia
32
Melewar, T. C.
26
Han, Heesup
24
Ko, Eunju
24
Sarkar, Abhigyan
23
Bang, Nguyen
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Veloutsou, Cleopatra
18
MacInnis, Deborah J.
17
Dawes, John
16
Khan, Imran
15
Pelsmacker, Patrick de
15
Valette-Florence, Pierre
15
Wiedmann, Klaus-Peter
15
Dens, Nathalie
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Septianto, Felix
14
Batra, Rajeev
13
Burmann, Christoph
13
Fournier, Susan
13
Park, C. Whan
13
Rahman, Zillur
13
Romaniuk, Jenni
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Zarantonello, Lia
13
Ahn, Jiseon
12
Casidy, Riza
12
Christodoulides, George
12
De Chernatony, Leslie
12
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Springer Fachmedien Wiesbaden
12
Information Resources Management Association
7
American Marketing Association
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
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2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Erasmus Research Institute of Management
1
Erich-Schmidt-Verlag <Berlin>
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Forumgespräch Die Marke Deutschland <2001, Rotis>
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Leuphana Universität Lüneburg
1
Markendialog <12, 2008, Berlin>
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
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Published in...
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Journal of business research : JBR
414
The journal of product & brand management
288
The journal of brand management : an international journal
276
Journal of retailing and consumer services
252
Psychology & marketing
90
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
74
Marketing intelligence & planning
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of strategic marketing
59
International journal of advertising : the review of marketing communications
58
Journal of international consumer marketing
58
Journal of promotion management : innovations in planning and applied research
57
Journal of the Academy of Marketing Science
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Marketing letters : a journal of research in marketing
52
International journal of internet marketing and advertising : IJIMA
51
Journal of marketing management : MM
50
International marketing review
49
Journal of promotion management : JPM
48
SpringerLink / Bücher
48
Journal of marketing
47
Cogent business & management
46
International journal of consumer studies
45
Journal of global marketing
45
The journal of consumer marketing
45
Journal of fashion marketing and management
44
The IUP journal of brand management : IJBRM
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of international marketing
36
Qualitative market research : an international journal
36
European journal of marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
International journal of contemporary hospitality management
33
Journal of travel and tourism marketing
33
International journal of advertising : the quarterly review of marketing communications
32
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ECONIS (ZBW)
7,644
BASE
2
Showing
1
-
10
of
7,646
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date (newest first)
date (oldest first)
1
Luxury brand purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
What shapes adolescents' attitudes toward luxury brands? : the role of self-worth, self-construal, gender and national culture
Bakir, Aysen
;
Gentina, Élodie
;
Gil, Luciana de Araujo
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305379
Saved in:
3
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
4
Why do brands cause trouble? : a dialectical theory of consumer culture and branding
Holt, Douglas B.
-
2009
Persistent link: https://www.econbiz.de/10003784803
Saved in:
5
Individuelle Multikultur und Markenpersönlichkeit : eine experimentelle Untersuchung zur Wirkung eines kulturellen Prime auf die Markenpersönlichkeitswahrnehmung
Ruff, Dirk J. E.
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008826169
Saved in:
6
Cultural symbolism of brands
Torelli, Carlos J.
;
Keh, Hean Tat
;
Chiu, Chi-yue
- In:
Brands and brand management : contemporary research …
,
(pp. 113-132)
.
2010
Persistent link: https://www.econbiz.de/10003941311
Saved in:
7
Brand extension strategies : perceived fit, brand type, and culture influences
Buil, Isabel
;
De Chernatony, Leslie
;
Hem, Leif E.
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1300-1324
Persistent link: https://www.econbiz.de/10009525792
Saved in:
8
Consumer perspectives of cultural branding : the case of Burberry in Taiwan
Peng, Norman
;
Chen, Annie Huiling
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 318-330
Persistent link: https://www.econbiz.de/10009428108
Saved in:
9
Cultural perspectives on advertising perceptions and brand trustworthiness
Danbury, Annie
;
Palazzo, Maria
;
Mortimer, Kathleen
; …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 207-226)
.
2015
Persistent link: https://www.econbiz.de/10011396929
Saved in:
10
Brand personality and culture : the role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions
Matzler, Kurt
;
Strobl, Andreas
;
Sauer, Nicola E.
; …
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 507-520
Persistent link: https://www.econbiz.de/10011419295
Saved in:
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