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~subject:"Markenführung"
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Markenführung
Konsumentenverhalten
79,157
Consumer behaviour
78,724
Werbung
13,748
Online-Marketing
12,888
Internet marketing
12,666
Theorie
10,740
Theory
10,533
Advertising
10,332
Beziehungsmarketing
9,688
Relationship marketing
9,676
Brand management
8,540
Social Web
8,261
Social web
8,253
Werbewirkung
7,891
Advertising effects
7,666
Markenimage
7,035
Brand image
6,985
USA
6,224
Online-Handel
6,130
Online retailing
6,115
United States
5,887
Deutschland
5,875
Kundenzufriedenheit
5,521
Customer satisfaction
5,518
Germany
5,065
Electronic Commerce
4,841
Markenartikel
4,645
E-commerce
4,596
Brand
4,562
Dienstleistungsqualität
4,344
Service quality
4,341
Einzelhandel
4,316
Marketingmanagement
4,266
Marketing management
4,216
Retail trade
4,204
Verbraucherverhalten
3,582
Experiment
3,573
Marketing
3,508
Viral marketing
3,460
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4,440
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1,214
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7,007
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1,543
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5
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566
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209
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Graue Literatur
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137
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88
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88
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87
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87
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74
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74
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68
Case study
58
Fallstudie
58
Reprint
54
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28
Ratgeber
25
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24
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13
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7
Handbuch
7
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6
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5
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4
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4
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Loureiro, Sandra Maria Correia
35
Phau, Ian
32
Melewar, T. C.
27
Ko, Eunju
25
Bang, Nguyen
23
Han, Heesup
23
Sarkar, Abhigyan
23
Burmann, Christoph
21
Guzman, Francisco
21
Keller, Kevin Lane
21
Dens, Nathalie
20
Pelsmacker, Patrick de
20
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
MacInnis, Deborah J.
18
Sarkar, Juhi Gahlot
18
Veloutsou, Cleopatra
18
Romaniuk, Jenni
17
Dawes, John
16
Huber, Frank
16
Khan, Imran
16
Kunkel, Thilo
16
Casidy, Riza
15
Park, C. Whan
15
Valette-Florence, Pierre
15
Wiedmann, Klaus-Peter
15
Bauer, Hans H.
14
Christodoulides, George
14
Ekinci, Yuksel
14
Esch, Franz-Rudolf
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
14
Paul, Justin
14
Septianto, Felix
14
Sreejesh, S.
14
Vrontis, Demetris
14
Bagozzi, Richard P.
13
Fournier, Susan
13
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Springer Fachmedien Wiesbaden
27
Information Resources Management Association
10
Deutsche Werbewissenschaftliche Gesellschaft
4
Haufe-Lexware GmbH & Co. KG
4
American Marketing Association
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Helmut-Schmidt-Universität
3
Österreichische Werbewissenschaftliche Gesellschaft
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft zur Erforschung des Markenwesens
2
IGI Global
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
EBS Business School
1
Erasmus Research Institute of Management
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
ICORIA <17., 2018, Valencia>
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
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Published in...
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Journal of business research : JBR
441
The journal of product & brand management
294
The journal of brand management : an international journal
285
Journal of retailing and consumer services
255
Psychology & marketing
97
Asia Pacific journal of marketing and logistics
87
Journal of marketing communications
86
European journal of marketing : EJM
82
SpringerLink / Bücher
77
International journal of hospitality management
75
Marketing intelligence & planning
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
Journal of strategic marketing
66
International journal of advertising : the review of marketing communications
64
Journal of promotion management : innovations in planning and applied research
63
International journal of internet marketing and advertising : IJIMA
62
Journal of international consumer marketing
61
Journal of promotion management : JPM
59
Journal of marketing management : MM
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Marketing letters : a journal of research in marketing
54
Journal of marketing
50
International marketing review
49
Journal of the Academy of Marketing Science
49
Journal of advertising research
48
Journal of global marketing
48
Cogent business & management
47
Journal of fashion marketing and management
47
The IUP journal of brand management : IJBRM
47
International journal of consumer studies
46
The journal of consumer marketing
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
International journal of advertising : the quarterly review of marketing communications
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Industrial marketing management : the international journal for industrial and high-tech firms
37
Journal of international marketing
37
Journal of Islamic marketing
35
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
35
International journal of contemporary hospitality management
34
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Source
All
ECONIS (ZBW)
8,545
EconStor
6
BASE
2
RePEc
1
USB Cologne (EcoSocSci)
1
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10
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8,555
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date (newest first)
date (oldest first)
1
Advertising
strategies for brand image repair : the effectiveness of
advertising
alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
Saved in:
2
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
3
Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
Saved in:
4
Measuring the impact of product placement on children using digital brand integration
Hudson, Simon
;
Elliott, Charlene
- In:
Journal of food products marketing
19
(
2013
)
3
,
pp. 176-200
Persistent link: https://www.econbiz.de/10009782048
Saved in:
5
Is children's understanding of nontraditional
advertising
comparable to their understanding of television
advertising
?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
6
The risk of omitting warmth or competence information in ads :
advertising
strategies for hedonic and utilitarian brand types
Peter, Christina
;
Ponzi, Milan
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 423-432
Persistent link: https://www.econbiz.de/10011966603
Saved in:
7
Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
8
Impact of online
advertising
on adolescent's brand attitudes
Eshghi, Abdolreza
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
Saved in:
9
Children's socialization in consumption : the role of marketing
Estrela, Rui Carlos
;
Pereira, Francisco Costa
;
Ventura, …
- In:
EuroMed journal of business
9
(
2014
)
3
,
pp. 222-251
Persistent link: https://www.econbiz.de/10010416280
Saved in:
10
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
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