Narrow search
Showing 1 - 10 of 583
Cover Image
Destination image consistency and dissonance : a content analysis of Goa's destination image in brochures and guidebooks
Garrod, Brian; Kosowska, Aleksandra - In: Tourism analysis : an interdisciplinary tourism & … 17 (2012) 2, pp. 167-180
Persistent link: https://www.econbiz.de/10009580584
Cover Image
Relevanz der Markenherkunft für die internetbasierte Markenführung
Blinda, Lars - 2003
Persistent link: https://www.econbiz.de/10002195740
Cover Image
The role of the origin in international brand management
Strenzke, Jan-Hendrik - 2003
Persistent link: https://www.econbiz.de/10002195796
Cover Image
The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin
Checchinato, Francesca; Disegna, Marta; Vescovi, Tiziano - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 160-165
Persistent link: https://www.econbiz.de/10011891430
Cover Image
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos; Meurs, Frank van; Heuvel, Jauke van den; … - In: Journal of global marketing 33 (2020) 1, pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Cover Image
Country branding research : a decade’s systematic review
Salifu, Ahmed Tijani; Majeed, Mohammed; Ofori, Kwame Simpe - In: Cogent business & management 11 (2024) 1, pp. 1-24
The concept of country branding, also referred to as nation or place branding, involves the creation and management of a nation's image and products to promote various aspects of its identity. This study conducted a systematic review of country branding studies based on articles published...
Persistent link: https://www.econbiz.de/10014535301
Cover Image
Conceptualizing nation branding : the systematic literature review
Rojas-Méndez, José; Khoshnevis, Mozhde - In: The journal of product & brand management 32 (2023) 1, pp. 107-123
Persistent link: https://www.econbiz.de/10013552940
Cover Image
Kulturelle Anforderungen an das Markenmanagement im Profisport : im Spannungsfeld zwischen Local Hero und Global Player
Fischer, Rainer - 2014
Persistent link: https://www.econbiz.de/10010255087
Cover Image
Kulturelle Anforderungen an das Markenmanagement im Profisport : Im Spannungsfeld zwischen Local Hero und Global Player
Fischer, Rainer - 2014
Professionelle Einzelsportler und Sportteams erstreben neben sportlichen Erfolgen die Positionierung ihrer persönlichen Marke auf lokalen und internationalen Märkten. Rainer Fischer thematisiert zwei Fragestellungen: Zum einen, wie eine Marke an die spezifischen kulturellen Besonderheiten...
Persistent link: https://www.econbiz.de/10014017654