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Markenführung
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International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
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Markendialog <13, 2009, Berlin>
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Markendialog <18, 2014, Berlin>
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1
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Journal of business research : JBR
156
The journal of brand management : an international journal
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The journal of product & brand management
89
Journal of retailing and consumer services
75
International journal of internet marketing and advertising : IJIMA
62
Journal of promotion management : innovations in planning and applied research
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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SpringerLink / Bücher
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Journal of marketing communications
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International journal of advertising : the review of marketing communications
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International journal of hospitality management
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Cogent business & management
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Marketing intelligence & planning
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Psychology & marketing
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Tourism management : research, policies, practice
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Business horizons
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European journal of marketing : EJM
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Journal of internet commerce
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of advertising research
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Journal of marketing
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Journal of strategic marketing
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Asia Pacific journal of marketing and logistics
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Journal of fashion marketing and management
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Springer eBook Collection
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European journal of marketing
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Innovatives Markenmanagement
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International journal of electronic marketing and retailing : IJEMR
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of consumer studies
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ECONIS (ZBW)
2,980
EconStor
6
RePEc
1
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1
Engaging your feelings :
emotion
contagion and public engagement on nonprofit organizations' Facebook sites
Li, Zongchao
;
Ji, Yi
;
Tao, Weiting
;
Chen, Zifei Fay
- In:
Nonprofit and voluntary sector quarterly : journal of …
51
(
2022
)
6
,
pp. 1281-1303
Persistent link: https://www.econbiz.de/10013392074
Saved in:
2
Sentiment analysis : an effective way of interpreting consumer's inclinations towards a brand
Tiruwa, Anurag
;
Yadav, Rajan
;
Suri, P. K.
- In:
Transforming organizations through flexible systems …
,
(pp. 205-219)
.
2020
Persistent link: https://www.econbiz.de/10012127718
Saved in:
3
A generational investigation and sentiment and
emotion
analyses of female fashion brand users on Instagram in Sub-Saharan Africa
Mahmoud, Ali B.
;
Hack-Polay, Dieu
;
Grigoriou, Nicholas
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 526-544
Persistent link: https://www.econbiz.de/10012601213
Saved in:
4
Understanding changes in a brand's core positioning and customer engagement : a sentiment analysis of a brand-owned Facebook site
Xu, Zhenning
;
Vail, Colin
;
Kohli, Amarpreet S.
; …
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10012487123
Saved in:
5
Creating brand ambassadors : strategic online engagement in a nonprofit association
Nemenoff, Erin K.
;
Schenk, Julia
- In:
Cases on strategic social media utilization in the …
,
(pp. 153-183)
.
2015
Persistent link: https://www.econbiz.de/10010507830
Saved in:
6
Is firm-generated content a lost cause?
Santiago, Joanna
;
Tiago, Maria Teresa Borges
;
Tiago, …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 945-953
Persistent link: https://www.econbiz.de/10013194300
Saved in:
7
Brand crisis-sentiment analysis of user-generated comments about Maggi on Facebook
Mishra, Mridula S.
;
Sharma, Ruppal Walia
- In:
Corporate reputation review : an international journal
22
(
2019
)
2
,
pp. 48-60
Persistent link: https://www.econbiz.de/10012035781
Saved in:
8
The time-varying effectiveness of customer engagement in social media
Annamalai, Balamurugan
;
Varshney, Sanjeev
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 338-358
Persistent link: https://www.econbiz.de/10012155309
Saved in:
9
Battle of the brand fans : impact of brand attack and defense on social media
Ilhan, Behice Ece
;
Kübler, Raoul
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 33-51
Persistent link: https://www.econbiz.de/10011920058
Saved in:
10
How entrepreneurs build brands and
reputation
with social media PR : empirical insights from start-ups in Germany
Pakura, Stefanie
;
Rudeloff, Christian
- In:
Journal of small business and entrepreneurship : JSBE
35
(
2023
)
2
,
pp. 153-180
Persistent link: https://www.econbiz.de/10014234756
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