Narrow search
Showing 1 - 4 of 4
Cover Image
The effects of value chain expanded brand communication on innovation acceptance
Linder, Christian - In: Journal of strategic marketing 23 (2015) 3, pp. 254-272
Persistent link: https://www.econbiz.de/10011300755
Cover Image
Ingredient branding in sports markets : the case Makrolon and UVEX
Linder, Christian - In: International journal of business and globalisation : IJBG 7 (2011) 4, pp. 485-496
Persistent link: https://www.econbiz.de/10009354630
Cover Image
Erfolgsmessung von Ingredient Brands
Pförtsch, Waldemar A.; Linder, Christian - In: Aufbruch : Ingredient Branding schafft Werte, (pp. 446-477). 2009
Persistent link: https://www.econbiz.de/10003894431
Cover Image
B2B brand definition : understanding the role of brands in business and consumer markets
Pförtsch, Waldemar A.; Linder, Christian; Beuk, Frederik; … - 2007
Persistent link: https://www.econbiz.de/10009574228