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Stock exchange brands as an influence on investor behavior
Çal, Betül; Lambkin, Mary - In: The international journal of bank marketing : IJBM 35 (2017) 3, pp. 391-410
Persistent link: https://www.econbiz.de/10011731395
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The impact of brand familiarity, perceived trust and attitude on investors' decision-making in Islamic stock market
Maizaitulaidawati Md Husin; Aziz, Shahab; Bhatti, Tariq - In: Journal of Islamic marketing 14 (2023) 8, pp. 2009-2026
Persistent link: https://www.econbiz.de/10014314969
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Brand equity of stock exchange as a mediator in financial decisions
Çal, Betül; Lambkin, Mary - In: Journal of financial services marketing : JFSM 22 (2017) 1, pp. 14-23
Persistent link: https://www.econbiz.de/10011703017
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Tourists' purchase intentions : impact of franchise brand awareness
Lin, Yi Hsin; Lin, Feng Jyh; Ryan, Chris - In: The service industries journal 34 (2014) 9/10, pp. 811-827
Persistent link: https://www.econbiz.de/10010391814
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How do smartwatch price and brand awareness drive consumer perceptions and purchase intention? : a perceived value approach
Ramkumar, Bharath; Liang, Yuli - In: International journal of technology marketing : IJTMkt 14 (2020) 2, pp. 154-180
Persistent link: https://www.econbiz.de/10012533930
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The value of "brand" in the Chinese stock market : the impact of brand attention on stock performance and the moderation role of investor sentiment
Li, Xuerong; Li, Xiuting; Yin, Lijun - In: The journal of behavioral finance : a publication of … 25 (2024) 1, pp. 46-61
Persistent link: https://www.econbiz.de/10014513777
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Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
Cheung, Man Lai; Pires, Guilherme D.; Rosenberger, Philip J. - In: International journal of economics and business research 17 (2019) 3, pp. 243-261
Persistent link: https://www.econbiz.de/10012021617
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Brand management at a local scale : a case of "Ghost Awareness"
Ruão, Teresa; Marinho, Sandra; Balonas, Sara; Melo, … - In: Corporate reputation review : an international journal 19 (2016) 2, pp. 179-193
Persistent link: https://www.econbiz.de/10011552662
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A research agenda for brand management in a new era of consumerism
King, Ceridwyn (ed.); Murillo, Enrique (ed.) - 2023
"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...
Persistent link: https://www.econbiz.de/10014372517
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Consumer-based brand equity : do brand relationships matter?
Ruzzier, Maja Konečnik; Petek, Nuša; Bavdaž, Mojca - In: Management : journal of contemporary management issues 27 (2022) 1, pp. 191-212
Persistent link: https://www.econbiz.de/10013502536