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Strategische Onlinekommunikation : theoretische Konzepte und empirische Befunde
Hoffjann, Olaf (ed.); Pleil, Thomas (ed.) - 2015
Persistent link: https://www.econbiz.de/10010425982
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Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick; Büttner, Marion - In: The journal of brand management : an international journal 22 (2015) 9, pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
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Social media uptake in Cyprus : or is it just a new fad?
Melanthiou, Yioula; Papasolomou, Ioanna; Komodromos, Marcos - In: International journal of technology marketing : IJTMkt 10 (2015) 3, pp. 312-325
Persistent link: https://www.econbiz.de/10011478425
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Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai; Lin, Shan; Carlson, Jeffrey R.; Ross, … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
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Characteristics of social-media marketing strategy and customer-based brand equity outcomes : a conceptual model
Pham, Phuoc H. M.; Gammoh, Bashar S. - In: International journal of internet marketing and … 9 (2015) 4, pp. 321-337
Persistent link: https://www.econbiz.de/10011497492
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Nutzungsmotivation von Social Media aus Unternehmens- und Kundensicht
Tepohl, Jan; Schrei, Marc-André - 2016
Persistent link: https://www.econbiz.de/10011505921
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Instagram als Marketing-Kanal : die Positionierung ausgewählter Social-Media-Plattformen
Faßmann, Manuel; Moss, Christoph - 2016
Persistent link: https://www.econbiz.de/10011531028
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Social media and brand purchase : quantifying the effects of exposures to earned and owned social media activities in a two-stage decision making model
Xie, Karen; Lee, Young-Jin - In: Journal of management information systems : JMIS 32 (2015) 2, pp. 204-238
Persistent link: https://www.econbiz.de/10011409421
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Designing a measurement scale for e-reputation
Dutot, Vincent; Castellano, Sylvaine - In: Corporate reputation review : an international journal 18 (2015) 4, pp. 294-313
Persistent link: https://www.econbiz.de/10011474401
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Brand crisis-sentiment analysis of user-generated comments about Maggi on Facebook
Mishra, Mridula S.; Sharma, Ruppal Walia - In: Corporate reputation review : an international journal 22 (2019) 2, pp. 48-60
Persistent link: https://www.econbiz.de/10012035781