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Emoji in Advertising
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Markenführung
Werbung
11,273
Advertising
11,250
Werbewirkung
3,808
Advertising effects
3,760
Consumer behaviour
3,024
Konsumentenverhalten
2,915
Internet marketing
1,820
Online-Marketing
1,817
advertising
1,398
Theorie
1,344
Theory
1,320
USA
864
Marketing
822
Brand management
785
United States
761
Deutschland
637
Marketingmanagement
611
Marketing management
605
Social Web
574
Social web
574
Germany
474
Brand image
473
Markenimage
470
Pricing strategy
465
Preismanagement
464
Markenartikel
403
Brand
358
Zielgruppe
347
Target group
338
Internet
333
Wettbewerb
326
Competition
312
Werbewirtschaft
304
Werbepsychologie
293
Game theory
273
Advertising industry
272
Psychology of advertising
270
Spieltheorie
268
Öffentlichkeitsarbeit
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English
697
German
57
Italian
4
French
2
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2
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Septianto, Felix
7
Wheeler, Alina
6
Brunner, Christian Boris
5
Dens, Nathalie
5
Gierl, Heribert
5
Hayes, Jameson L.
5
Pelsmacker, Patrick de
5
Romaniuk, Jenni
5
Taylor, Charles Raymond
5
Cohen, Justin
4
Ko, Eunju
4
Seo, Yuri
4
Srivastava, R. K.
4
Vashisht, Devika
4
Adeola, Ogechi
3
Bellman, Steven
3
Buijzen, Moniek
3
Chen, Huan
3
Crawford, Robert
3
Faulkner, Margaret
3
Guzman, Francisco
3
Huber, Frank
3
Hudders, Liselot
3
Karray, Salma
3
Keller, Kevin Lane
3
Kennedy, Rachel
3
Khan, Bilal Mustafa
3
Kim, Eunice
3
Kim, Eunjin
3
King, Karen Whitehill
3
Kumar, Rakesh
3
Lindstrøm, Martin
3
Meyer, Frederik
3
Milfeld, Tyler
3
Mogaji, Emmanuel
3
Nguyen, Cathy
3
Pittman, Matthew
3
Schweiger, Günter
3
Shoenberger, Heather
3
Sreejesh, S.
3
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American Marketing Association
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer Fachmedien Wiesbaden
2
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Harvard Graduate School of Business Administration
1
ICORIA <17., 2018, Valencia>
1
Information Resources Management Association
1
Museum der Arbeit <Hamburg>
1
Reemtsma-Cigarettenfabriken <Hamburg>
1
Springer VS
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
Österreichische Werbewissenschaftliche Gesellschaft
1
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Published in...
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Journal of business research : JBR
33
International journal of advertising : the review of marketing communications
30
Journal of marketing communications
24
Journal of advertising research
21
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising
12
Journal of promotion management : JPM
11
Journal of promotion management : innovations in planning and applied research
11
Psychology & marketing
11
The journal of brand management : an international journal
11
The journal of product & brand management
11
International journal of internet marketing and advertising : IJIMA
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of retailing and consumer services
9
Journal of historical research in marketing
8
Asia Pacific journal of marketing and logistics
6
European journal of marketing : EJM
5
Journal of global marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
SpringerLink / Bücher
5
International journal of consumer studies
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Marketing : ZFP ; journal of research and management
4
Marketing letters : a journal of research in marketing
4
Springer eBook Collection
4
The IUP journal of brand management : IJBRM
4
The journal of consumer marketing
4
Vision : the journal of business perspective
4
European journal of marketing
3
Global business review
3
International journal of production economics
3
International marketing review
3
Journal of consumer marketing
3
Journal of global fashion marketing : JGfM
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
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Source
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ECONIS (ZBW)
760
USB Cologne (EcoSocSci)
1
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761
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1
Textual paralanguage and its implications for marketing communications
Luangrath, Andrea Webb
;
Peck, Joann
;
Barger, Victor A.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 98-107
Persistent link: https://www.econbiz.de/10011771838
Saved in:
2
Measuring brand personality using
emoji
: findings from Mokken scaling
Moussa, Salim
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012487206
Saved in:
3
Emoji
, playfulness, and brand engagement on Twitter
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
;
Deng, Qi
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 96-110
Persistent link: https://www.econbiz.de/10012502849
Saved in:
4
Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
Saved in:
5
Effect of celebrity endorsement in
advertising
activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
6
Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
Saved in:
7
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
8
Role of
advertising
and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
Saved in:
9
Using corporate
advertising
to improve public perception of energy companies
Smith, Katherine Taken
;
Smith, L. Murphy
;
Dunbar, Seth
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 347-356
Persistent link: https://www.econbiz.de/10010387290
Saved in:
10
Influence of
advertising
on brand personality in the airline sector : the case of Spain
Cervera-Taulet, Amparo
;
Schlesinger, Ma. Walesska
; …
- In:
Journal of travel and tourism marketing
30
(
2013
)
5/6
,
pp. 445-454
Persistent link: https://www.econbiz.de/10010199567
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