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Markenführung
Consumer behaviour
17
Konsumentenverhalten
16
Malaysia
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Beziehungsmarketing
11
Relationship marketing
11
Einzelhandel
7
Retail trade
7
Service quality
5
Kundenbindungsprogramm
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Loyalty program
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Boycott
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Brand image
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Brand management
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Customer satisfaction
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Dienstleistungsqualität
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Kundenzufriedenheit
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Lieferantenmanagement
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Loyalty programme
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Markenimage
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Perception
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Supplier relationship management
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Wahrnehmung
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Avoidance
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Brand association
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Brand equity
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COVID-19
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Confidence
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Coronavirus
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Customer engagement
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Customer experience
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Department stores
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E-commerce
2
Electronic Commerce
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Epidemic
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Epidemie
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Halal Products
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Halal brand association
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Halal branding
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Islamic financial services marketing
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Nor Asiah Omar
3
Agus, Arawati
1
Kassim, Ahmad Sabri
1
Maisarah Ahmad
1
Najeeb Ullah Shah
1
Nik Mohd Hazrul Nik Hashim
1
Selvaraj, Rajni
1
Suharni Maulan
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Syed Shah Alam
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Zuraidah Zainol
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Journal of Islamic marketing : JIMA
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Middle East journal of management : MEJM
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The service industries journal
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ECONIS (ZBW)
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Perceived retailer innovativeness and brand equity : mediation of consumer engagement
Nor Asiah Omar
;
Kassim, Ahmad Sabri
;
Syed Shah Alam
; …
- In:
The service industries journal
41
(
2021
)
5/6
,
pp. 355-381
Persistent link: https://www.econbiz.de/10012498578
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2
Measuring halal brand association (HalBA) for Islamic banks
Suharni Maulan
;
Nor Asiah Omar
;
Maisarah Ahmad
- In:
Journal of Islamic marketing : JIMA
7
(
2016
)
3
,
pp. 331-354
Persistent link: https://www.econbiz.de/10011552757
Saved in:
3
The effect of private label brand credibility on consumer purchase intention : the mediating role of relational variables
Najeeb Ullah Shah
;
Selvaraj, Rajni
;
Nik Mohd Hazrul Nik …
- In:
Middle East journal of management : MEJM
7
(
2020
)
5
,
pp. 471-491
Persistent link: https://www.econbiz.de/10012392734
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