Application of the Tayyib concept among Malaysian muslim consumers
Purpose: This study aims to determine the effect of health knowledge on nutrition-label use and attitude, and consequently on healthy food choice among Malaysian Muslim consumers. Design/methodology/approach: This study adopts the positivist, deductive and quantitative approach. A sample consisting of 257 Muslim consumers, at least 15 years old, were selected using systematic street-intercept sampling method. Data collected using a self-administered questionnaire were analysed using descriptive statistics and structural equation modelling (SEM). Findings: The findings reveal the significant positive effect of health knowledge on nutrition-label use and attitude towards nutrition label, but only attitude towards nutrition label significantly predicts healthy food choice. Research limitations/implications: Though the findings add to the existing literature, provide useful information on how nutrition label could guide the consumer to make healthier food choices and serve as a reference point that could stimulate and guide future researchers and other relevant parties, this study is limited by several factors that require replication in future research. Originality/value: This research is perhaps one of the first attempts to consider the role of nutrition label as one of the ways to comply with the Tayyib principle.
Year of publication: |
2019
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Authors: | Zainol, Zuraidah ; Yahaya, Rusliza ; Osman, Juliana ; Omar, Nor Asiah |
Published in: |
Journal of Islamic Marketing. - Emerald, ISSN 1759-0833, ZDB-ID 2553045-8. - Vol. 11.2019, 3 (12.08.), p. 819-840
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Publisher: |
Emerald |
Saved in:
Online Resource
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