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Markenführung
Konsumentenverhalten
51
Consumer behaviour
50
Advertising
49
Werbung
49
Theorie
46
Deutschland
44
Theory
43
Germany
39
Meta-analysis
37
Meta-Analyse
34
Marketing
31
Marketingmanagement
31
Marktforschung
31
Advertising effects
30
Marketing management
30
Werbewirkung
30
Market research
27
Betriebswirtschaftslehre
22
Business economics
20
Marketing theory
20
Marketingtheorie
20
Bibliometrie
14
Bibliometrics
13
Empirical method
13
Empirische Methode
13
Corporate planning
11
Unternehmensplanung
11
Gender
10
Geschlecht
10
Scientific method
10
Wissenschaftliche Methode
10
Humor
9
Markenimage
9
Beziehungsmarketing
8
Brand management
8
Relationship marketing
8
Brand image
7
Internet marketing
7
Online-Marketing
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English
8
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Eisend, Martin
8
Karpinska-Krakowiak, Malgorzata
2
Mandler, Timo
2
Apaolaza, Vanessa
1
Arslanagic-Kalajdzic, Maja
1
Bartsch, Fabian
1
Bergkvist, Lars
1
Dahlén, Micael
1
Davvetas, Vasileios
1
Desveaud, Kathleen
1
Diamantopoulos, Adamantios
1
Hartmann, Patrick
1
Rosengren, Sara
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Sauer, Nicola E.
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Journal of international marketing
2
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
8
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1
On the interplay between consumer dispositions and perceived brand globalness : alternative theoretical perspectives and empirical assessment
Diamantopoulos, Adamantios
;
Davvetas, Vasileios
; …
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 39-57
Persistent link: https://www.econbiz.de/10012132728
Saved in:
2
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
3
Mini-film advertising and digital brand engagement : the moderating effects of drama and lecture
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 387-409
Persistent link: https://www.econbiz.de/10012200491
Saved in:
4
Who buys counterfeit luxury brands? : a meta-analytic synthesis of consumers in developing and developed markets
Eisend, Martin
;
Hartmann, Patrick
;
Apaolaza, Vanessa
- In:
Journal of international marketing
25
(
2017
)
4
,
pp. 89-111
Persistent link: https://www.econbiz.de/10011784184
Saved in:
5
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
6
The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 104-117
Persistent link: https://www.econbiz.de/10013041324
Saved in:
7
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
8
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
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