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~subject:"Markenführung"
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Markenführung
Beziehungsmarketing
49
Relationship marketing
49
Customer integration
32
Kundenintegration
32
Consumer behaviour
31
Konsumentenverhalten
31
Betriebliche Wertschöpfung
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16
Value creation
16
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13
Marketingmanagement
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Brand management
11
Dienstleistung
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Service-dominant logic
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Services
11
Business network
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Dienstleistungsqualität
10
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Service industry
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Service-Dominant Logic
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USA
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9
Innovationsmanagement
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Marketing
9
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Bibliometrie
8
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Australia
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Australien
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7
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Conduit, Jodie
6
Altschwager, Teagan
2
Bowden, Jana
2
Hollebeek, Linda D.
2
Luoma-aho, Vilma
2
Plewa, Carolin
2
Bouzdine-Chameeva, Tatiana
1
Dolan, Rebecca
1
Fehrer, Julia
1
Fritze, Martin Paul
1
Gelbrich, Katja
1
Goodman, Steve
1
Hartley, Nicole
1
Hill, Sally Rao
1
Jaakkola, Elina
1
Long Thang Van Nguyen
1
Lu, Vinh
1
Lu, Vinh Nhat
1
Palmer, Karen
1
Sansome, Kate
1
Solem, Birgit Andrine Apenes
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Solem, Birgit Apenes
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Universität Bayreuth / Rechts- und Wirtschaftswissenschaftliche Fakultät
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Australasian marketing journal
2
Journal of business research : JBR
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Journal of service theory and practice : JSTP
2
Asia Pacific journal of marketing and logistics
1
International journal of sports marketing & sponsorship
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The handbook of communication engagement
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ECONIS (ZBW)
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1
Actor engagement and value co-creation in networks : a service ecosystem perspective
Fehrer, Julia
-
2017
Persistent link: https://www.econbiz.de/10011777346
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2
Service products and productization
Wirtz, Jochen
;
Fritze, Martin Paul
;
Jaakkola, Elina
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 411-421
Persistent link: https://www.econbiz.de/10012665779
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3
The mediating role of brand knowledge on employees' brand citizenship behaviour : does organizational tenure matter?
Long Thang Van Nguyen
;
Lu, Vinh Nhat
;
Hill, Sally Rao
; …
- In:
Australasian marketing journal
27
(
2019
)
3
,
pp. 169-178
Persistent link: https://www.econbiz.de/10012110329
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4
Branded marketing events : engaging Australian and French wine consumers
Altschwager, Teagan
;
Conduit, Jodie
;
Bouzdine-Chameeva, …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 336-357
Persistent link: https://www.econbiz.de/10011627150
Saved in:
5
Engagement valence duality and spillover effects in online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
Saved in:
6
The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
The handbook of communication engagement
,
(pp. 491-504)
.
2018
Persistent link: https://www.econbiz.de/10011871840
Saved in:
7
Social brand management : how orientation events engage students with the university
Altschwager, Teagan
;
Dolan, Rebecca
;
Conduit, Jodie
- In:
Australasian marketing journal
26
(
2018
)
2
,
pp. 83-91
Persistent link: https://www.econbiz.de/10011901482
Saved in:
8
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
9
Self-congruence theory : towards a greater understanding on the global and malleable selves in a sports specific consumption context
Plewa, Carolin
;
Palmer, Karen
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
4
,
pp. 230-252
Persistent link: https://www.econbiz.de/10010410853
Saved in:
10
The impact of rebranding on club member relationships
Plewa, Carolin
;
Lu, Vinh
;
Veale, Roberta
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
2
,
pp. 222-242
Persistent link: https://www.econbiz.de/10009153401
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