Self-congruence theory : towards a greater understanding on the global and malleable selves in a sports specific consumption context
Year of publication: |
2014
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Authors: | Plewa, Carolin ; Palmer, Karen |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 15.2014, 4, p. 230-252
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Subject: | consumption behaviour | self-congruence theory | brand personality dimensions | sports sponsorship response | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology | Sport | Sports | Sportmarketing | Sports marketing | Sponsoring | Sponsorship | Markenführung | Brand management |
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