Narrow search
Showing 1 - 10 of 17,121
Cover Image
A structural analysis of destination brand equity in mountainous tourism destination in northern India
Kaushal, Vikrant; Sharma, Suman; Reddy, G Mahender - In: Tourism and hospitality research : THR 19 (2019) 4, pp. 452-464
Persistent link: https://www.econbiz.de/10012165733
Cover Image
Factors influence performance of B2B SMEs of emerging economies : view of owner-manager
Sayal, Amber; Banerjee, Saikat - In: Journal of research in marketing and entrepreneurship 24 (2022) 1, pp. 112-140
Persistent link: https://www.econbiz.de/10013369603
Cover Image
Complementary impact of capabilities and brand orientation on SMBs performance
Ciunova-Shuleska, Anita; Osakwe, Christian Nedu; … - In: Journal of business economics and management 17 (2016) 6, pp. 1270-1285
Persistent link: https://www.econbiz.de/10011626134
Cover Image
Brand image and consumer satisfaction towards Islamic travel packages : a study on tourism entrepreneurship in Malaysia
Che Nawi, Noorshella; Al-Mamun, Abdullah; Noorul Azwin … - In: Asia Pacific journal of innovation and entrepreneurship … 13 (2019) 2, pp. 188-202
Persistent link: https://www.econbiz.de/10012153299
Cover Image
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
Cover Image
Content, context and co-creation : digital challenges in destination branding with references to Portugal as a tourist destination
Oliveira, Eduardo; Panyik, Emese - In: Journal of vacation marketing : an international journal 21 (2015) 1, pp. 53-74
Persistent link: https://www.econbiz.de/10010511165
Cover Image
Modeling employee-based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm's performance
Poulis, Athanasios; Wisker, Zazli - In: The journal of product & brand management 25 (2016) 5, pp. 490-503
Persistent link: https://www.econbiz.de/10011620604
Cover Image
Brand positioning and business performance of alcoholic beverage firms in an emerging market context : the mediation effect of brand equity
Ameyibor, Leeford Edem Kojo; Anabila, Peter; Saini, … - In: International journal of wine business research 34 (2022) 1, pp. 133-154
Persistent link: https://www.econbiz.de/10012886223
Cover Image
The effect of internal branding on organisational financial performance and brand loyalty : mediating role of psychological empowerment
Soleimani, Maryam; Dana, Leo Paul; Aidin, Salamzadeh; … - In: Journal of Asian business and economic studies : JABES 30 (2022) 2, pp. 143-163
Persistent link: https://www.econbiz.de/10014287976
Cover Image
Building sport event tourism into the destination brand : foundations for a general theory
Chalip, Laurence Hilmond; Costa, Carla A. - In: Sport tourism : concepts and theories, (pp. 86-105). 2006
Persistent link: https://www.econbiz.de/10003554537