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~subject:"Markenführung"
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Markenführung
Unternehmenserfolg
49,560
Firm performance
48,820
Knowledge management
23,535
Wissensmanagement
22,807
Tourismus
20,893
Tourism
20,892
Brand management
17,535
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17,052
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11,669
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11,240
Tourism industry
11,239
Entrepreneurs
10,406
Entrepreneurship
10,160
Consumer behaviour
9,911
Unternehmensgründung
9,796
Konsumentenverhalten
9,760
Innovation
9,660
Entrepreneurship approach
9,592
Business start-up
9,497
Knowledge transfer
8,949
Wissenstransfer
8,855
SME
7,962
KMU
7,950
Markenimage
7,497
Brand image
7,424
Theorie
7,052
Theory
6,965
Deutschland
6,656
USA
6,462
Resource-based view
6,320
Corporate governance
6,272
United States
6,231
Corporate Governance
6,213
Ressourcenorientierter Ansatz
6,181
Innovationsmanagement
6,162
Germany
5,993
Strategisches Management
5,908
Innovation management
5,903
China
5,603
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Burmann, Christoph
117
Esch, Franz-Rudolf
107
Baumgarth, Carsten
82
Melewar, T. C.
71
Keller, Kevin Lane
56
Balmer, John M. T.
46
Meffert, Heribert
43
Huber, Frank
42
Ahlert, Dieter
41
Bruhn, Manfred
41
De Chernatony, Leslie
41
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
38
Phau, Ian
36
Merrilees, Bill
35
Foroudi, Pantea
33
Fournier, Susan
33
Bauer, Hans H.
32
Schmidt, Holger J.
32
Uggla, Henrik
32
Wiedmann, Klaus-Peter
31
Ind, Nicholas
29
Romaniuk, Jenni
28
Sattler, Henrik
28
Christodoulides, George
27
Gupta, Suraksha
27
Guzman, Francisco
27
Ko, Eunju
27
MacInnis, Deborah J.
27
Han, Heesup
25
Kernstock, Joachim
25
Schroeder, Jonathan E.
25
Tomczak, Torsten
25
Veloutsou, Cleopatra
25
Völckner, Franziska
25
Diamantopoulos, Adamantios
24
Iglesias, Oriol
24
Langner, Tobias
24
Park, C. Whan
24
Sarkar, Abhigyan
24
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Springer Fachmedien Wiesbaden
93
Gesellschaft zur Erforschung des Markenwesens
21
National Bureau of Economic Research
14
Haufe-Lexware GmbH & Co. KG
12
Information Resources Management Association
12
Verlag Dr. Kovač
11
NetLibrary, Inc
7
Springer Gabler <Firma>
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
Books on Demand GmbH <Norderstedt>
6
Fachhochschule Reutlingen / European School of Business
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
IGI Global
5
American Marketing Association
4
Campus Verlag
4
De Gruyter Oldenbourg
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Edward Elgar Publishing
4
Springer International Publishing
4
Verlag Franz Vahlen
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Helmut-Schmidt-Universität
3
Institut für Handelsmanagement <Münster (Westf)>
3
UVK Verlagsgesellschaft mbH
3
Österreichische Werbewissenschaftliche Gesellschaft
3
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Chambre de commerce et d'industrie de Paris
2
Erasmus Research Institute of Management
2
Hochschule Niederrhein
2
Institut für Markt- und Distributionsforschung <Köln>
2
Institute of Chartered Financial Analysts of India
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Markenverband
2
Marketinginstitut für Textilwirtschaft
2
New Business Verlag GmbH & Co. KG
2
Palgrave Macmillan <Firma>
2
Redline Verlag
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer-Verlag GmbH
2
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Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
257
European journal of marketing : EJM
125
Psychology & marketing
112
Journal of strategic marketing
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of marketing communications
107
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
Springer eBook Collection
75
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
International marketing review
61
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Research
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
53
Business horizons
52
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ECONIS (ZBW)
17,093
EconStor
16
RePEc
4
USB Cologne (EcoSocSci)
4
BASE
3
Other ZBW resources
1
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1
A structural analysis of destination brand equity in mountainous
tourism
destination in northern India
Kaushal, Vikrant
;
Sharma, Suman
;
Reddy, G Mahender
- In:
Tourism and hospitality research : THR
19
(
2019
)
4
,
pp. 452-464
Persistent link: https://www.econbiz.de/10012165733
Saved in:
2
Factors influence performance of B2B SMEs of emerging economies : view of owner-manager
Sayal, Amber
;
Banerjee, Saikat
- In:
Journal of research in marketing and entrepreneurship
24
(
2022
)
1
,
pp. 112-140
Persistent link: https://www.econbiz.de/10013369603
Saved in:
3
Complementary impact of capabilities and brand orientation on SMBs performance
Ciunova-Shuleska, Anita
;
Osakwe, Christian Nedu
; …
- In:
Journal of business economics and management
17
(
2016
)
6
,
pp. 1270-1285
Persistent link: https://www.econbiz.de/10011626134
Saved in:
4
Brand image and consumer satisfaction towards Islamic travel packages : a study on
tourism
entrepreneurship in
Malaysia
Che Nawi, Noorshella
;
Al-Mamun, Abdullah
;
Noorul Azwin …
- In:
Asia Pacific journal of innovation and entrepreneurship …
13
(
2019
)
2
,
pp. 188-202
Persistent link: https://www.econbiz.de/10012153299
Saved in:
5
The role of customer engagement in building consumer loyalty to
tourism
brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
Saved in:
6
Content, context and co-creation : digital challenges in destination branding with references to Portugal as a tourist destination
Oliveira, Eduardo
;
Panyik, Emese
- In:
Journal of vacation marketing : an international journal
21
(
2015
)
1
,
pp. 53-74
Persistent link: https://www.econbiz.de/10010511165
Saved in:
7
Modeling employee-based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm's performance
Poulis, Athanasios
;
Wisker, Zazli
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 490-503
Persistent link: https://www.econbiz.de/10011620604
Saved in:
8
Brand positioning and business performance of alcoholic beverage firms in an emerging market context : the mediation effect of brand equity
Ameyibor, Leeford Edem Kojo
;
Anabila, Peter
;
Saini, …
- In:
International journal of wine business research
34
(
2022
)
1
,
pp. 133-154
Persistent link: https://www.econbiz.de/10012886223
Saved in:
9
The effect of internal branding on organisational financial performance and brand loyalty : mediating role of psychological empowerment
Soleimani, Maryam
;
Dana, Leo Paul
;
Aidin, Salamzadeh
; …
- In:
Journal of Asian business and economic studies : JABES
30
(
2022
)
2
,
pp. 143-163
Persistent link: https://www.econbiz.de/10014287976
Saved in:
10
Building sport event
tourism
into the destination brand : foundations for a general theory
Chalip, Laurence Hilmond
;
Costa, Carla A.
- In:
Sport tourism : concepts and theories
,
(pp. 86-105)
.
2006
Persistent link: https://www.econbiz.de/10003554537
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