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~subject:"Markenführung"
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The Blakemore strawberry
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Markenführung
Werbewirkung
7,918
Advertising effects
7,692
Konsumentenverhalten
4,222
Consumer behaviour
4,198
Werbung
3,983
Advertising
3,913
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3,205
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3,140
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2,121
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2,111
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1,905
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1,658
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1,426
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1,381
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1,332
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1,321
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1,203
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1,056
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1,016
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845
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802
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773
Fruit
694
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630
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629
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556
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Tabaksteuer
521
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519
Marketingmanagement
515
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512
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510
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Pelsmacker, Patrick de
15
Dens, Nathalie
14
Esch, Franz-Rudolf
11
Bauer, Hans H.
9
Gutjahr, Gert
8
Huber, Frank
7
Romaniuk, Jenni
7
Septianto, Felix
7
Erfgen, Carsten
6
Gierl, Heribert
6
Sreejesh, S.
6
Srivastava, R. K.
6
Vashisht, Devika
6
Verhellen, Yann
6
Brunner, Christian Boris
5
Burmann, Christoph
5
Hayes, Jameson L.
5
Ko, Eunju
5
Matthes, Jörg
5
Baxter, Stacey M.
4
Bellman, Steven
4
Chen, Huan
4
Cohen, Justin
4
Häusel, Hans-Georg
4
Ilicic, Jasmina
4
Khan, Bilal Mustafa
4
Kulczynski, Alicia
4
Langner, Tobias
4
Meyer, Frederik
4
Milfeld, Tyler
4
Muehling, Darrel D.
4
Pittman, Matthew
4
Rempel, Jan Eric
4
Sattler, Henrik
4
Stephen, Gladys
4
Teng, Lefa
4
Torres, Ivonne M.
4
Wilbur, Kenneth C.
4
Zúñiga, Miguel Ángel
4
Aitken, Robert
3
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Springer Fachmedien Wiesbaden
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Helmut-Schmidt-Universität
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Österreichische Werbewissenschaftliche Gesellschaft
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Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Robert Schuman Centre for Advanced Studies
1
Springer Gabler <Firma>
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
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Journal of business research : JBR
50
International journal of advertising : the review of marketing communications
44
Journal of marketing communications
38
The journal of product & brand management
32
International journal of advertising : the quarterly review of marketing communications
29
The journal of brand management : an international journal
28
Journal of promotion management : JPM
25
Journal of advertising research
24
Psychology & marketing
24
SpringerLink / Bücher
22
Journal of promotion management : innovations in planning and applied research
19
International journal of internet marketing and advertising : IJIMA
18
Journal of retailing and consumer services
16
Marketing : ZFP ; journal of research and management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Marketing letters : a journal of research in marketing
11
Asia Pacific journal of marketing and logistics
10
Marketing intelligence & planning
10
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
European journal of marketing : EJM
8
International journal of sports marketing & sponsorship
8
Journal of marketing research : JMR
8
Journal of the Academy of Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
The journal of consumer marketing
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
International journal of hospitality management
7
Journal of global marketing
7
Journal of marketing
7
Journal of strategic marketing
7
Springer eBook Collection / Business and Economics
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of current issues and research in advertising
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Research
6
European journal of marketing
5
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ECONIS (ZBW)
1,204
EconStor
1
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1
Emotional responses to marketing communication
Hansen, Flemming
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 559-589)
.
2009
Persistent link: https://www.econbiz.de/10003766121
Saved in:
2
Marken mit In-Game-Advertising emotionalisieren : eine empirische Analyse des Shootingstars der Werbebranche
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
;
Binar, Bernd
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003890563
Saved in:
3
Children's brand symbolism understanding : links to theory of mind and executive functioning
McAlister, Anna R.
;
Cornwell, T. Bettina
- In:
Psychology & marketing
27
(
2010
)
3
,
pp. 203-228
Persistent link: https://www.econbiz.de/10003956547
Saved in:
4
Branding Germany : Hans Domizlaff's Markentechnik and its ideological impact
Friebe, Holm
- In:
Selling modernity : advertising in twentieth-century Germany
,
(pp. 78-101)
.
2007
Persistent link: https://www.econbiz.de/10003603998
Saved in:
5
Message framing strategy for brand communication
Tsai, Shu-Pei
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 364-377
Persistent link: https://www.econbiz.de/10003611090
Saved in:
6
Branddigital : simple ways top brands succeed in the digital world
Adamson, Allen P.
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10003688580
Saved in:
7
Brand Reframing : wir sind vielleicht nicht die Humorvollsten, aber wer will schon eine Marke, über die man lacht!
Neudecker, Niels
;
Esch, Franz-Rudolf
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 297-314)
.
2011
Persistent link: https://www.econbiz.de/10009373441
Saved in:
8
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
9
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
Saved in:
10
Let me persuade you! : how companies from emerging countries may use advertising design to employ foreign branding
Klein, Kristina
;
Melnyk, Valentyna
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659923
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