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Emotional responses to marketing communication
Hansen, Flemming - In: Handbuch Kommunikation : Grundlagen, innovative …, (pp. 559-589). 2009
Persistent link: https://www.econbiz.de/10003766121
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Marken mit In-Game-Advertising emotionalisieren : eine empirische Analyse des Shootingstars der Werbebranche
Huber, Frank; Vogel, Johannes; Meyer, Frederik; Binar, Bernd - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003890563
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Children's brand symbolism understanding : links to theory of mind and executive functioning
McAlister, Anna R.; Cornwell, T. Bettina - In: Psychology & marketing 27 (2010) 3, pp. 203-228
Persistent link: https://www.econbiz.de/10003956547
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Branding Germany : Hans Domizlaff's Markentechnik and its ideological impact
Friebe, Holm - In: Selling modernity : advertising in twentieth-century Germany, (pp. 78-101). 2007
Persistent link: https://www.econbiz.de/10003603998
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Message framing strategy for brand communication
Tsai, Shu-Pei - In: Journal of advertising research 47 (2007) 3, pp. 364-377
Persistent link: https://www.econbiz.de/10003611090
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Branddigital : simple ways top brands succeed in the digital world
Adamson, Allen P. - 2008 - 1. ed.
Persistent link: https://www.econbiz.de/10003688580
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Brand Reframing : wir sind vielleicht nicht die Humorvollsten, aber wer will schon eine Marke, über die man lacht!
Neudecker, Niels; Esch, Franz-Rudolf - In: Erlebniskommunikation : Erfolgsfaktoren für die …, (pp. 297-314). 2011
Persistent link: https://www.econbiz.de/10009373441
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Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van; Lammers, Nienke; Rozendaal, Esther - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
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A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei; Muralidharan, Sidharth - In: Journal of promotion management : JPM 21 (2015) 1, pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
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Let me persuade you! : how companies from emerging countries may use advertising design to employ foreign branding
Klein, Kristina; Melnyk, Valentyna - In: Essays on the effects of brand names and prices on …. 2012
Persistent link: https://www.econbiz.de/10009659923