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~subject:"Markenführung"
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Markenführung
Consumer behaviour
81,990
Konsumentenverhalten
79,510
Electronic Commerce
23,038
E-commerce
20,667
Einzelhandel
17,663
Retail trade
15,062
Theorie
12,098
Theory
11,904
Online-Handel
11,082
Online retailing
11,037
Relationship marketing
10,318
Beziehungsmarketing
10,291
Brand management
7,943
Deutschland
7,605
USA
6,792
Brand image
6,748
Markenimage
6,707
Germany
6,524
United States
6,374
Social Web
6,199
Social web
6,196
Internet
6,131
Customer satisfaction
6,128
Online-Marketing
5,991
Kundenzufriedenheit
5,964
Internet marketing
5,929
Service quality
4,924
Dienstleistungsqualität
4,879
Markenartikel
4,449
Brand
4,444
Pricing strategy
3,853
Preismanagement
3,847
Werbewirkung
3,681
Advertising effects
3,640
Verbraucherverhalten
3,576
Experiment
3,543
Emotion
3,231
Advertising
3,211
Marketingmanagement
3,192
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4,218
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1,164
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6,560
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1,335
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1
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6,091
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6,091
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460
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171
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136
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136
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127
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82
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82
Conference paper
69
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69
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67
Sammelwerk
67
Reprint
54
Aufsatzsammlung
47
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34
Fallstudie
34
Konferenzschrift
24
Conference proceedings
11
Ratgeber
9
Guidebook
8
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7
Handbuch
7
Lehrbuch
5
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4
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4
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4
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4
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4
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4
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3
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3
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2
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1
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1
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English
7,494
German
398
Polish
5
French
3
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1
Russian
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Spanish
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Phau, Ian
34
Loureiro, Sandra Maria Correia
33
Ko, Eunju
26
Melewar, T. C.
25
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
22
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Veloutsou, Cleopatra
17
Dawes, John
16
Khan, Imran
16
Swoboda, Bernhard
16
Burmann, Christoph
15
Valette-Florence, Pierre
15
Wiedmann, Klaus-Peter
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Septianto, Felix
14
Dens, Nathalie
13
Fournier, Susan
13
Park, C. Whan
13
Rahman, Zillur
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Zarantonello, Lia
13
Ahn, Jiseon
12
Casidy, Riza
12
Christodoulides, George
12
De Chernatony, Leslie
12
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Springer Fachmedien Wiesbaden
17
Information Resources Management Association
7
National Bureau of Economic Research
4
American Marketing Association
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Chambre de commerce et d'industrie de Paris
2
De Gruyter Oldenbourg
2
Edward Elgar Publishing
2
Gesellschaft zur Erforschung des Markenwesens
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
Hochschule Niederrhein
2
IGI Global
2
Marketinginstitut für Textilwirtschaft
2
NetLibrary, Inc
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
GfK-Aktiengesellschaft <Nürnberg>
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationales Design Zentrum Berlin
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Markendialog <5, 2001, Frankfurt, Main>
1
New York University / Institute of Retail Management
1
Retail Research Society
1
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Published in...
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Journal of business research : JBR
417
The journal of product & brand management
290
The journal of brand management : an international journal
285
Journal of retailing and consumer services
262
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
85
European journal of marketing : EJM
81
International journal of hospitality management
74
Journal of marketing communications
74
Journal of fashion marketing and management
62
Marketing intelligence & planning
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
SpringerLink / Bücher
60
Journal of international consumer marketing
59
Journal of strategic marketing
59
International journal of advertising : the review of marketing communications
58
Journal of promotion management : innovations in planning and applied research
57
International journal of internet marketing and advertising : IJIMA
54
Journal of marketing management : MM
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Marketing letters : a journal of research in marketing
51
Journal of the Academy of Marketing Science
50
International marketing review
49
Journal of marketing
48
Journal of promotion management : JPM
47
Cogent business & management
45
International journal of consumer studies
45
Journal of global marketing
45
The journal of consumer marketing
44
Journal of retailing
43
International journal of retail & distribution management
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
The IUP journal of brand management : IJBRM
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of international marketing
37
European journal of marketing
35
Journal of Islamic marketing
34
Qualitative market research : an international journal
34
The international review of retail, distribution and consumer research
34
Industrial marketing management : the international journal for industrial and high-tech firms
33
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Source
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ECONIS (ZBW)
7,893
BASE
2
EconStor
1
Showing
1
-
10
of
7,896
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date (newest first)
date (oldest first)
1
A study on the online branding strategies of Indian
fashion
retail store
Goswami, Shubham
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
1
,
pp. 45-59
Persistent link: https://www.econbiz.de/10011300978
Saved in:
2
A Study on the Online Branding Strategies of Indian
Fashion
Retail Stores
Goswami, Shubham
-
2015
brands. The focus of this research is the online
fashion
store and multichannel retailers in India. The findings of the …
Persistent link: https://www.econbiz.de/10013014164
Saved in:
3
You can't shop with us : how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections
Shelton, Summer Suzanne
;
Bradshaw, Amanda S.
;
Cretul, …
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1009-1026
Persistent link: https://www.econbiz.de/10014430535
Saved in:
4
Is it worth investing in an online
fashion
pop-up store?
Roozen, Irene T. M.
;
Raedts, Mariet
;
Schwolle, Muriel
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 279-293
Persistent link: https://www.econbiz.de/10014291563
Saved in:
5
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
6
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
7
21st century luxury
fashion
retailers' marketing strategies for customer satisfaction : UK perspective
Ryding, Daniella
;
Vignali, Gianpaolo
;
Caratù, Myriam
; …
- In:
International journal of business and globalisation : IJBG
16
(
2016
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10011616638
Saved in:
8
Antecedents of value co-creation activities for online
fashion
brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
9
Role of experience in customer self-congruity to maintaining loyalty : a study on
fashion
store
Wijaya, Angga Pandu
- In:
Entrepreneurial business and economics review : EBER
5
(
2017
)
3
,
pp. 189-198
Persistent link: https://www.econbiz.de/10011803441
Saved in:
10
Making customer engagement fun : customer-salesperson interaction in luxury
fashion
retailing
Kim, Jieun
;
Kim, Jae-eun
- In:
Journal of fashion marketing and management
18
(
2014
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10010384291
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