Role of experience in customer self-congruity to maintaining loyalty : a study on fashion store
Angga Pandu Wijaya
| Year of publication: |
2017
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|---|---|
| Authors: | Wijaya, Angga Pandu |
| Published in: |
Entrepreneurial business and economics review : EBER. - Kraków, ISSN 2353-883X, ZDB-ID 2776185-X. - Vol. 5.2017, 3, p. 189-198
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| Subject: | (customer) congruity | (customer) experience | (customer) loyalty | fashion store | consumer behaviour | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Mode | Fashion | Textilhandel | Textile distribution | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.15678/EBER.2017.050310 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011803441