//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Rural sustainability and food...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenführung
Consumer behaviour
82,112
Konsumentenverhalten
79,631
Ländlicher Raum
12,442
Theorie
11,780
Theory
11,547
Willingness to pay
10,549
Rural area
10,213
Zahlungsbereitschaftsanalyse
9,935
Relationship marketing
8,853
Beziehungsmarketing
8,822
Brand management
7,460
Brand image
6,641
Markenimage
6,601
USA
5,885
Customer satisfaction
5,600
United States
5,573
Online-Handel
5,464
Online retailing
5,453
Kundenzufriedenheit
5,444
Deutschland
5,115
Experiment
4,857
Social Web
4,675
Social web
4,673
Germany
4,573
Service quality
4,410
Online-Marketing
4,400
Internet marketing
4,390
Dienstleistungsqualität
4,362
Brand
4,258
Markenartikel
4,249
Einzelhandel
4,146
Retail trade
4,095
India
3,823
Indien
3,806
China
3,709
Electronic Commerce
3,600
Werbewirkung
3,591
Verbraucherverhalten
3,573
Advertising effects
3,553
more ...
less ...
Online availability
All
Undetermined
4,029
Free
1,108
Type of publication
All
Article
6,251
Book / Working Paper
1,168
Journal
1
Type of publication (narrower categories)
All
Article in journal
5,870
Aufsatz in Zeitschrift
5,870
Aufsatz im Buch
372
Book section
372
Hochschulschrift
143
Graue Literatur
114
Non-commercial literature
114
Thesis
108
Working Paper
74
Arbeitspapier
73
Conference paper
63
Konferenzbeitrag
63
Reprint
53
Collection of articles of several authors
48
Sammelwerk
48
Aufsatzsammlung
35
Konferenzschrift
21
Case study
20
Fallstudie
20
Conference proceedings
10
Handbook
5
Handbuch
5
Ratgeber
5
Festschrift
4
Guidebook
4
Lehrbuch
4
Bibliografie enthalten
3
Bibliography included
3
Collection of articles written by one author
3
Sammlung
3
Systematic review
3
Übersichtsarbeit
3
Glossar enthalten
2
Glossary included
2
Interview
2
Textbook
2
Elektronischer Datenträger
1
Fallstudiensammlung
1
Market information
1
Marktinformation
1
more ...
less ...
Language
All
English
7,096
German
323
French
3
Polish
3
Russian
1
Author
All
Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Melewar, T. C.
25
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Hollebeek, Linda D.
20
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Veloutsou, Cleopatra
17
Dawes, John
16
Ekinci, Yuksel
15
Khan, Imran
15
Kunkel, Thilo
15
Valette-Florence, Pierre
15
Wiedmann, Klaus-Peter
15
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Septianto, Felix
14
Dens, Nathalie
13
Fournier, Susan
13
Park, C. Whan
13
Romaniuk, Jenni
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Zarantonello, Lia
13
Ahn, Jiseon
12
Burmann, Christoph
12
Casidy, Riza
12
Christodoulides, George
12
De Chernatony, Leslie
12
Fitzsimons, Gavan J.
12
Grohmann, Bianca
12
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
11
Information Resources Management Association
7
American Marketing Association
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Gesellschaft zur Erforschung des Markenwesens
1
GfK-Nürnberg e.V.
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
World Advertising Research Center <Henley-on-Thames>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
410
The journal of product & brand management
285
The journal of brand management : an international journal
273
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
Journal of strategic marketing
62
International journal of advertising : the review of marketing communications
60
Journal of promotion management : innovations in planning and applied research
60
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
57
Journal of the Academy of Marketing Science
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
International marketing review
48
Journal of promotion management : JPM
47
SpringerLink / Bücher
47
Journal of marketing
46
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
European journal of marketing
35
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
more ...
less ...
Source
All
ECONIS (ZBW)
7,417
BASE
2
EconStor
1
Showing
1
-
10
of
7,420
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Is there a market for branded Gulf of Mexico oysters?
Petrolia, Daniel R.
;
Walton, William C.
;
Yehouenou, Lauriane
- In:
Journal of agricultural and applied economics : JAEE
49
(
2017
)
1
,
pp. 45-65
Persistent link: https://www.econbiz.de/10011620506
Saved in:
2
Consumer willingness to pay for local designations : brand effects and heterogeneity at the retail level
Bosworth, Ryan C.
;
Bailey, DeeVon
;
Curtis, Kynda R.
- In:
Journal of food products marketing
21
(
2015
)
3
,
pp. 274-292
Persistent link: https://www.econbiz.de/10011432236
Saved in:
3
Perceptions of "organic" food : a view through brand theory
Stanton, Julie V.
;
Guion, Deirdre T.
- In:
Journal of international food & agribusiness marketing …
27
(
2015
)
2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10011284441
Saved in:
4
The competition between private label and national brand through the signal of Euro-leaf
Schena, Rosamartina
;
Morrone, Domenico
;
Russo, Angeloantonio
- In:
Business strategy and the environment
32
(
2023
)
8
,
pp. 6169-6181
Persistent link: https://www.econbiz.de/10014466924
Saved in:
5
Konsumentenverhalten
bei Biowein am Beispiel Österreich : psychologische Determinanten und Handlungsempfehlungen für das Marketing
Weiss, Christine
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003884036
Saved in:
6
Premiumhandelsmarken im Sortiment des Einzelhandels : eine verhaltenstheoretische Analyse
Wolf, Annett
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008824791
Saved in:
7
The role of brand communications in consumer purchases of organic foods : a research framework
Anisimova, Tatiana
;
Sultan, Parves
- In:
Journal of food products marketing
20
(
2014
)
5
,
pp. 511-532
Persistent link: https://www.econbiz.de/10010465697
Saved in:
8
Conveying conscientiousness : exploring environmental images across servicescapes
Kauppinen-Räisänen, Hannele
;
Rindell, Anne
;
Åberg, …
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 520-528
Persistent link: https://www.econbiz.de/10010388541
Saved in:
9
Health and lifestyle branding
Quaye, Emmanuel Silva
;
Ameyibor, Leeford Edem Kojo
- In:
Marketing Communications and Brand Development in …
,
(pp. 147-179)
.
2022
Persistent link: https://www.econbiz.de/10013274607
Saved in:
10
Defining primary brand associations for the strategic positioning of certified organic products
Bozga, Narcis-Alexandru
;
Cristea, Adina
- In:
International journal of sustainable economies …
5
(
2016
)
3
,
pp. 37-50
Persistent link: https://www.econbiz.de/10011634150
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->