Liberali, Gui; Urban, Glen L.; Hauser, John R. - 2021
-of-mouth, and advisor information to consumers in a 2 x 2 x 2 x 2 random-assignment field experiment that ran for six-months. Main …, effects are significant only for positively-valenced information. The year-2 experiment tested whether a signal, that the firm … theories, the signal did not achieve these predicted outcomes because, in the year-2 experiment, consumers who already trusted …
