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Brand externalities : a taxonomy
Padela, Shoaib M. Farooq
;
Wooliscroft, Ben
; …
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 356-372
Persistent link: https://www.econbiz.de/10012521300
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Brand systems : integrating branding research perspectives
Padela, Shoaib M. Farooq
;
Wooliscroft, Ben
; …
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 387-425
Persistent link: https://www.econbiz.de/10013502570
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