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Determinants of intentions to purchase unhealthy food and beverage options : a dual-process theoretical perspective
Sierra, Jeremy J.; Taute, Harry A.; Turri, Anna M. - In: Journal of food products marketing 21 (2015) 5, pp. 503-520
Persistent link: https://www.econbiz.de/10011432320
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The effects of brand equity on millennials' purchase decision for sports nutrition products in Ireland
Louvet, Denise - In: DBS business review : an international academic … 5 (2023), pp. 5-50
Persistent link: https://www.econbiz.de/10014252361
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Consumers' role performance and brand identification : evidence from a survey and a longitudinal field experiment
He, Yi; Chen, Qimei; Lee, Ruby; Wang, Yonggui; … - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 1-11
Persistent link: https://www.econbiz.de/10011695156
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Die Bedeutung des "Need for Touch" für eine ganzheitliche Dialogmarketingstrategie : feldexperimentelle Erkenntnisse zum Bedürfnis nach Produktberührungen durch Konsumenten
Bill, Fabian; Hammon, Larissa; Hampel, Stefan; Hippner, Hajo - In: Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; …, (pp. 37-63). 2012
Persistent link: https://www.econbiz.de/10009559281
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Personal interest branding : source of price premium
Suchomelova, Aneta; Prochazka, Jakub; Durinik, Michal - In: Journal of international consumer marketing 29 (2017) 1, pp. 27-34
Persistent link: https://www.econbiz.de/10011669312
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Automated text analyses of YouTube comments as field experiments for assessing consumer sentiment towards products and brands
Areni, Charles Scott - In: The journal of product & brand management 31 (2022) 5, pp. 702-717
Persistent link: https://www.econbiz.de/10013407487
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Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew; Milfeld, Tyler; Youn, Kibum - In: Journal of advertising research 64 (2024) 2, pp. 213-228
Persistent link: https://www.econbiz.de/10014576996
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Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew; Milfeld, Tyler; Youn, Kibum - In: Journal of advertising research 64 (2024) 2, pp. 213-228
Persistent link: https://www.econbiz.de/10014576998
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Brands and food-related decision making in the laboratory : how does food branding affect acute consumer choice, reference, and intake behaviours? : a systematic review of recent e...
Boyland, Emma J.; Christiansen, Paul - In: Journal of agricultural & food industrial organization 13 (2015) 1, pp. 45-54
Persistent link: https://www.econbiz.de/10011415789
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The battle between brands and nutritional labels : how brand familiarity decreases consumers' alertness toward traffic light nutritional labels
Vizcaíno, Franklin Velasco; Velasco, Alexandra - In: Journal of business research : JBR 101 (2019), pp. 637-650
Persistent link: https://www.econbiz.de/10012103530