Brands and brand management have become a central feature of the modern economy and a staple of business theory and …

. Nevertheless, to date relatively little research has been conducted addressing private label/national brand interactions and their …

maintenance to position the private label product in a more favorable position vis-à-vis the brand. Legal scholars and …

interaction between brand owners and consumers in the constitution of their brand identity …

This essay summarizes our work on brands and competition. Brands and brand management have become a central feature of … how to integrate brand management into existing legal doctrine. Our project is to answer this question. We start by … some of the differences a brand perspective would have for antitrust and trademark law …